Marketing Coordinator

MARKETING COORDINATOR

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

DEFINITION

The Marketing Coordinator will work under the direction of the Marketing Manager on the planning and execution of a variety of marketing and public information activities and materials, to achieve the City's civic and tourism-related communication objectives.

SUPERVISION RECEIVED AND EXERCISED

Receives general supervision from the Marketing Manager or designee.

ESSENTIAL FUNCTIONS - Essential and other important responsibilities and duties may include, but are not limited to, the following:

Essential Functions:

• Executes production of professional quality marketing materials in print, video, and digital mediums that tell the City's story for the Communications Department and Tourism Program.

• Assists with turning creative ideas into effective messaging with delivery across all channels.

• Executes email campaigns and maintains subscriber databases for the Tourism Program and City departments.

• Tracks and reports on the performance of websites and promotional campaigns.

• Collaborates on marketing campaigns for the Tourism Program and for City initiatives.

• Assists with updates of the Tourism Program and City websites, including production and editing, and additionally may include creating and curating on-brand digital content in support of established branding and communication goals.

• Publishes press releases, calendar events, blogs and other content as needed.

• Executes regular website optimization updates and routine maintenance, and suggests updates and upgrades for accessibility and functionality.

• Implements website content strategy organization-wide using design guidelines and best practices to improve user experience and engagement.

• Implements and assists with maintenance of style guidelines. Maintains content integrity and regularly monitors sites for out-of-date, obsolete, conflicting or missing content, and broken/misdirected links.

• Regularly monitors the Tourism Program and City's websites for accuracy, functional navigation and visual appeal, and edits as necessary.

• Builds iframes, widgets and web forms, and creates graphics to elevate the user experience.

• Tracks website metrics and regularly reports to supervisors.

• Suggests future modifications to websites and keeps abreast of new technologies and software to help improve the City's online marketing presence.

• Maintains the digital asset library of marketing materials including photos, videos and other content.

• Updates and maintains databases, files, and records in information systems, including entry, research and retrieval of information. Creates statistical reports and summaries from data and generates automated reports.

• Attends meetings, City events, and other functions as they apply to the program or to the interests of the City.

• Performs other related duties as assigned.

QUALIFICATIONS

Knowledge of:

• Data driven decision-making: marketing, public relations, and promotional opportunities put in place by research, data, and knowledge of the industry to inform stakeholders, partners, community members, and civic leaders.

• Principles, techniques and tools in website maintenance, development and content strategy.

• Principles and best practices of marketing and communications, including email marketing and associated email platforms.

• Content management systems (CMS) and the publishing process including knowledge of gov

Access.

• Search engine optimization (SEO) and best practices.

• Technical skills in Google Analytics 4, HTML, database and website tool creation, and the Adobe Creative Suite.

• Sedona's tourism industry and the City's desire to seek balance between the tourism economy and resident quality of life.

• City government.

• Keyboarding and business equipment and applicable software applications.

Ability to:

• Be both creative and analytical.

• Communicate effectively (orally and in writing).

• Compose professional reports, contracts, and other documents.

• Establish and maintain effective working relationships with supervisors, other employees, committees, boards, other agencies and the general public.

• Lead by example and be a team player.

• Meet deadlines and perform tasks in a fast-paced environment.

• Learn new information and systems when required in order to maintain effective and efficient communication.

• Exercise diplomatic interpersonal and collaborative skills.

• Provide excellent customer service to employees, the community and elected officials.

EXPERIENCE AND TRAINING GUIDELINES:

Any combination of experience and training that would likely provide the required knowledge and ability is qualifying. A typical way to obtain the knowledge and abilities would be:

Experience and Training:

Bachelor's degree from an accredited college or university in Marketing, Communications, Information Technology, or a related field.

Three years of increasingly responsible experience in marketing and website management is required; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for the job duties.

License or Certification:

Possession of, or ability to obtain, a valid Arizona driver's license within two months of hire.

WORKING CONDITIONS

Environmental Conditions:

Office environment; exposure to computer screens, potential exposure to electric power sources; occasional, emergency after-hours and weekend work may be required.

Physical Conditions:

Essential and marginal functions may require maintaining physical condition necessary for sitting for prolonged periods of time; light to moderate lifting; general manual dexterity.