Location: Office Park (1699)
Requisition #: 32811
Provides support to the Marketing team through the development and implementation of comprehensive marketing and communications plans to meet system and business goals. Provides detailed project management, thorough market and competitive intelligence, and accurate performance analysis and reporting for marketing campaigns and tactics.
Experience overseeing internal writers/designers and external vendors (advertising agencies, video production, etc) to deliver content in a variety of mediums i.e., web articles, content discovery and paid search, social media, video, direct mail and printed collateral.
Familiarity with reviewing research and/or digital analytics reports to help optimize content and marketing initiatives
Experience managing projects and executing on a wide range of deliverables
Experience with a project management system and digital content management system
KNOWLEDGE SKILLS & ABILITIES*
Demonstrated ability to plan, organize, implement, complete, and evaluate effectiveness of marketing campaigns
Ability to initiate, lead and manage projects effectively from start to finish with little oversight
Understands production processes and collaborates with cross functional teams including traffic, writers, designers, social media coordinators, public relations coordinators, and digital coordinators to deliver a variety of projects.
Demonstrated ability to multi-task and meet deadlines
Excellent verbal and written communication skills
Creative and analytical problem-solving capabilities
Demonstrated strong customer service orientation
Proficient in Microsoft Office applications (e.g., Word, Excel, PowerPoint, Outlook)
Ability to manage various information sources for research, analysis, and application
Drives approved strategies and tactics to achieve marketing goals through the development and implementation of comprehensive, strategic, and integrated marketing and activation plans
Leads content creation for a variety of clinical and/or brand areas including idea generation (lead brainstorms with experts such as physicians and clinical team members as well as internal marketing/creative team members), maintains editorial calendars, research and brief writing, collaboration with internal writers to draft and organize content, and collaboration with digital team members to optimize content for user experience and SEO
Supports marketing department in achieving its goals through the development of comprehensive, strategic, integrated content and marketing plans. Ensure strategies and initiatives are: aligned with identified business objectives, based on a thorough market/audience analysis, and have measurable results
Works to understand the business and positions self as a marketing/communications content expert.
Successfully executes content and marketing communications plans (i.e. Oversee the production schedule and distribution of print and electronic communication; Maintain editorial calendars; Coordinate timing of regular communication channels), efficiently utilizing financial resources, adhering to brand guidelines and ensuring timely delivery
Responsible for guiding the development of various communications materials, including web site articles as well as print and electronic communication to support programs
Collaborates with extended Marketing Communications team which includes: creative, digital, social media, and PR to strategically develop and integrate key messages and campaigns.
Oversees the production and distribution of a variety of communications across multiple mediums and audiences (physicians, consumers, patient families)
Adheres to brand guidelines and works with internal writers and designers to help ensure brand standards are used across the system
Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.
Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.
Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
No potential for exposure to blood and body fluids
Children's Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children's is dedicated to making kids better today and healthier tomorrow.
With 3 hospitals, 27 neighborhood locations and a total of 638 beds, Children's is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children's offers access to more than 70 pediatric specialties and programs and is ranked among the top children's hospitals in the country by U.S. News & World Report.
Children's has been ranked on Fortune magazine's list of "100 Best Companies to Work For" for fourteen consecutive years and named one of the "100 Best Companies" by Working Mother magazine. We offer a comprehensive compensation and benefit package that supports our mission, vision and values. We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country. Connect to our mission of making kids better today and healthier tomorrow.
Have questions about the recruitment process? Check out What to Expect.
Address: 1699 Tullie Circle, Atlanta, GA 30329
Nearest Major Market: Atlanta
Job Segment: Pediatric, Project Manager, User Experience, Healthcare, Technology
Children's Healthcare Of Atlanta