Marketing Coordinator

Century 21 Masters

Walnut , CA 91788

Job Description

Passionate about marketing? Eager to contribute in a fast-paced, dynamic environment? As one of the market leaders in real estate, Century 21 Masters is looking for a creative, out-of-the-box thinker to lead our marketing efforts and support our agents. This position will be responsible for creating and implementing a marketing strategy. In addition, the role will include leading and coordinating online and offline efforts, public relations, branding, and social media. This role will also mentor our 300+ agents on marketing best practices and help them coordinate their campaigns.

Job Duties and Responsibilities

  • Develop a strategic plan that will build a strong brand and accelerate the growth of our sales agents.

  • Rebuild and manage the website to drive traffic and maximize user experience

  • Support agents on marketing best practices, help craft campaigns, and coordinate outside agency and vendor projects

  • Develop a marketing training program for sales agents

  • Run email and text programs for internal communications and outbound marketing

  • Develop and manage lead generation, offline and online

  • Create branding guidelines and coordinate implementation across all platforms and channels

  • Help produce videos for marketing, recruiting, and

  • Develop lead generation strategies and campaigns for the company and its sales agents

  • Integrate CRM database with marketing tools

  • Build out a new company website to drive traffic and provide a delightful user experience

  • Manage and coordinate outside agencies and vendors to optimally deploy assets and implement strategies

  • Manage social media presence on Facebook, Instagram, and LinkedIn

  • Monitor, report, and analyze the performance of key marketing metrics

  • Manage reputation across Yelp, Google, and other sites

  • Work closely with the sales agents, helping to meet their goals by providing them with necessary marketing support and materials

Education and Experience

  • At least 3 years of marketing experience

  • Bachelor's Degree

  • Fluency in Mandarin or Spanish a plus

  • Knowledge of the residential real estate business is a plus but not a requirement

  • Project Management experience to manage and monitor the timeline of projects to completion

  • CRM experience to work with a sales team for lead generation

Knowledge and Skills

  • Website design, development, and user experience

  • Lead generation -- digital, telecom, and offline

  • Digital marketing including SEO, SEM and content marketing

  • Email -- internal communications and external marketing

  • Video production and marketing

  • Social Media for organic and paid marketing

  • Offline marketing including direct mail, pamphlets, and signage

  • Manage content across all platforms to ensure messaging consistency

  • Versatile leader to adequately guide and oversee multiple marketing disciplines

  • Strong analytical skills

  • Good listener, able to respond to results and consumer research

  • Excellent communicator, both verbally and in writing

  • Excellent presentation skills

  • Able to manage different projects at the same time

  • Detailed oriented

  • Experience in creating and executing marketing plans, managing budgets, and leading agencies in all elements of marketing mix strongly desired

  • Ability to integrate internal and external data sources and tools coupled with consumer insight to develop brilliant solutions to difficult problems

Company Description

Thanks to our loyal clients over the past 30 years, CENTURY 21 Masters is consistently ranked among the top 1% of all CENTURY 21offices in terms of Adjusted Gross Commissions / Units Brought or Sold.
Our results speak for themselves! We are the...
#1 Century 21 Company in Los Angeles County
#2 Company Century 21 Region Southernmost California & Hawaii
#4 Century 21 Company in the State of California
#11 Century 21 Company in the United States
#13 Century 21 Company in the World
CENTURY 21 Masters has achieved Grand CENTURION Status for 17 consecutive years. Only a small percentage of offices in the System reach this elevated status and receive this prestigious award. In an industry that is highly fragmented, CENTURY 21 Masters represents stability, professionalism and visionary thinking.
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Marketing Coordinator

Century 21 Masters