The Marketing Coordinator plans, organizes, directs and develops marketing and patient outreach to achieve short range and long-range business development objectives. This individual is responsible for managing communications, media, and advertising to effectively and positively represent the practice and its services to patients, referral partners, and the community.
Create, prepare, and develop marketing plans, sales strategies, and action plans for identified targets of opportunity.
Creates new business opportunities through partner relationship programs.
Understands goals and benchmarks as set by the Practice and develops specific plans to meet them.
Maintains a thorough understanding of each department functions and services in order to promote specific objectives.
Manages and updates the practice's website and different social media platforms.
Must always represent the practice in a professional, pleasant, and cooperative manner.
Maintain regular attendance and adhere to assigned work schedule and office policies.
Must be able to comfortably and efficiently handle multiple deadlines and task assignments.
Must be able to work both independently and cooperatively in team settings.
Initiates, leads, and directs new business proposals and efforts to carry through.
Always maintain the highest level of confidentiality to HIPAA standards.
Adhere to strict safety guidelines and procedures to OSHA and office standards.
Occasionally there may be some travel, by car or plane, as required.
Other duties and tasks, as assigned periodically.
Organized, motivated, committed, and self-directed.
Is emotionally and mentally mature, able to engender trust, and always ready to listen.
Increases knowledge and skills through self-study and by attending courses and seminars.
Has a desire and ability to work well with the public.
Must be detail oriented in order to maintain good financial practices, account balances, and financial reporting.
Must be flexible and understand that job duties may change from time to time and that this individual may be asked to assist in other areas of the office.
Must excel in forward thinking in order to anticipate the needs of the doctor as well as challenges for the practice as a whole.
Must demonstrate active listening by giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Must demonstrate good reading comprehension by understanding written sentences and paragraphs in work-related documents.
Must demonstrate excellent communication skills by talking to others to convey information effectively.
Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Bachelor's degree in marketing and/or management. Comparable experience may be considered to substitute for all or part of the required education at management's sole discretion.
At least five years of experience in marketing coordination. Particularly in the areas of online and digital marketing.