Marketing Coordinator

Brookdale Senior Living Redwood City , CA 94063

Posted 3 weeks ago


Every day is an opportunity for our associates to deeply connect with people in a profound and personal way. Our associates are the core of our mission and we know that offering them genuine rewards and heart filling job satisfaction is the key to our success as a company.

Here you'll find opportunities to grow your career at any level whether you have direct contact with resident or support someone who does, and be inspired personally. With over 60,000 associates, there's a place for you to make a difference in lives of the families we serve throughout our continuum of care.


Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.

Maintains and/or improves upon the occupancy level of the community in accordance with marketing and business plans. Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.

Assists in the sales process by helping prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs. Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families. Provides appropriate community and company information to anyone who inquires.

Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan and as directed by the SMD (Sales & Marketing Director). Coordinates and completes all activities needed for the sale and converts deposits to move-ins, including, but not limited to, visiting the prospect's home, health care providers, or other locations and ensuring that the required forms are completed by the prospect, his/her physician and family prior to move in. Communicates daily with SMD and other key associates regarding the status of all prospective move-ins. Utilizes the "Resident Move-In Status Log" to record pre-residency steps and to facilitate communication.

Coordinates the move-in process for new residents in an efficient and welcoming manner, as needed. Ensures paperwork completion, residence preparation, mover scheduling, community support and resident orientation. Provides administrative support for the Marketing Department.

Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the SMD. Uses relevant community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and/or referral source activities and events as specified by the community marketing plan and SMD.

May answer phone calls and log leads according to established protocol into the prospecting system.

Assists SMD with execution of marketing plans to achieve community occupancy goals. Prepares data for weekly and monthly reports. Provides sales performance information to SMD.

Maintains working knowledge of the lead management system and uses to develop reports. Inputs sales and marketing activities, as directed, in a timely manner and according to systems standards.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.


Education and ExperienceHigh school diploma or General Education Degree (GED) and a minimum of three to five years administrative experience, preferably in the retirement or medical industry or pharmaceutical sales, with a proven track record of focus on customer service is required.

Certifications, Licenses, and Other Special RequirementsNone

Management/Decision MakingUses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to supervisor and when to handle them personally.

Knowledge and SkillsHas a working knowledge of a skill or discipline that requires basic analytic ability. Has an overall understanding of the work environment and process.

Has working knowledge of the organization. Ability to greet staff and visitors in a courteous and friendly manner. Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community.

Knowledge of state regulations impacting or directing the delivery of services, if applicable. Ability to effectively listen and communicate verbally and in writing. Ability to effectively manage time, tasks and projects in a dynamic environment.

Ability to build trust and act honestly in relationships with others. Ability to assess and understand customers' expectations, needs and circumstances. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity.

Ability to operate personal computers and related software including Microsoft Office applications. Ability to learn and operate the customer relationship database. Ability to keyboard accurately and efficiently.

Physical Demands and Working Conditions

  • Standing

  • Walking

  • Sitting

  • Use hands and fingers to handle or feel

  • Reach with hands and arms

  • Talk or hear

  • Ability to lift: up to 50 pounds

  • Vision

  • Requires interaction with co-workers, residents or vendors

  • Possible exposure to communicable diseases and infections

  • Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.

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Marketing Coordinator

Brookdale Senior Living