Marketing Coordinator

Adara Networks San Jose , CA 95111

Posted 1 week ago

Job ID: MKTCOR201904

Position Type: Full-Time

Location: San Jose, CA

Annual Salary Range DOE

Date Posted: 4/17/2019

Experience Level: 5 - 7 years

Education Level: BA or higher

Travel Amount: Up to 20%

The Marketing Coordinator will work with company Executives, the Marketing Director and Operations leaders to plan, design and implement the company marketing plan. This person will work closely with the Sales and Operations teams to execute a strategic plan to increase brand awareness and promote a brand consistent with ADARA values, mission and objectives. The person in this role will be responsible for creating brand awareness and increasing name recognition, making ADARA a known name in the Cloud and Networking Industries.

Primary Responsibilities:

  • Work closely with leadership to plan, create and execute a strategic marketing & advertising plan focused on increasing name recognition in the Industry and directing customers to purchase through the AWS Marketplace

  • Work with company Technical Writers and Graphic Designers to create promotional materials, including brochures, collateral, social media material, press releases, email and print marketing campaigns

  • Attend industry-related meetups and network with other industry leaders

  • Research, plan and attend industry-related tradeshows, conferences and events

  • Support sales staff through product training and providing relevant market trends, forecasts and data, and researching competitive products

  • Research competitors and stay up-to-date on industry news

  • Collect, analyze and present marketing data and make recommendations to improve effectiveness of marketing initiatives

  • Build the ADARA brand and awareness

Minimum Requirements:

  • Bachelors degree in marketing, communications or related field

  • Experience with Google Analytics & Google AdWords

  • Strong written and verbal communication skills a must

  • Experience with social media marketing required, specifically Twitter, Facebook and LinkedIn

  • Knowledge of and ability to apply marketing essentials and best practices to marketing initiatives

  • Strong computer skills, with experience in Microsoft Office, Adobe Acrobat, Photoshop, Publisher and MailChimp

Preferred Requirements:

  • Experience in Cloud and/or Networking Industries a plus

  • Project Management experience a plus

  • SEO experience and/or knowledge highly preferred

  • Experience working with PR Newswire (Cision) to publish press releases preferred

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Marketing Coordinator

Adara Networks