Marketing Content Strategy Development, Senior Advisor

Dell Inc Austin , TX 78719

Posted 1 week ago

Job ID R27008 Date posted Mar. 06, 2019

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can't wait for you to discover this for yourself as a Marketing Content Strategy Development Manager on our Dell Technologies Services Marketing Programs team in Round Rock or Hopkinton.

Looking for a dynamic team player who can think critically and wants to develop insightful promotional content including blogs, social posts, presentations, videos and more! The core function of the job is developing a content strategy based on a customer's business objectives and needs. You will oversee content requirements and create content strategy deliverables across the Dell Technologies portfolio of Services offerings and across the customer journey life cycle.

You'll be instrumental in innovating how we develop marketing collateral and you'll deliver valuable content and insights to our customers and sales teams. If you are excited about making an impact and working collaboratively with a team of innovative marketers, then this is the role for you!

Key responsibilities

  • Own and manage Dell Technologies Services content development strategy in close collaboration with the SVP of Services Marketing, Portfolio Leads and Marketing Executive Leadership Team

  • Work closely with Services SME's, thought leaders, and sales executives to produce targeted and compelling content (blogs, social content, collateral, presentations, etc.) relevant to Dell Technologies' audience, including C-suite execs, IT Decision Makers, IT Influencers, and LOB leads.

  • Collaborate with external industry experts to gain insights into the market and produce compelling content for customer and sales teams.

  • Conduct in-depth company and market research to uncover trends, issues, and insights to develop customer personas relative to our GTM and content strategies.

  • Evaluate and identify new ways to grow customer relationships, as well as reach new customers with targeted content on key topics

  • Work with the DT Services social media manager to develop and execute a winning strategy to drive awareness and reach

  • Strong organizational agility with the ability to engage across all levels of company and with external partners and agencies

Essential Requirements

  • 5+ years of experience in marketing, content development, and/or market research

  • Experience with SEO, content marketing, and campaign development and execution, including data analysis and evaluation

  • Experience implementing and scaling content development initiatives and processes

  • Analytical, data-driven and research oriented but also a creative thinker who can communicate clearly, succinctly, and effectively

  • A team player who enjoys working with others in a highly collaborative environment

  • BA/BS or higher, preferably in marketing, business, communications

Desirable Requirements

  • Experience in Enterprise IT and the technology industry is strongly preferred. Prior experience working in a Services or Technical Marketing environment is strongly preferred.

  • Candidates should be located in Austin or Boston area. Expectation is that this role will usually spend at least 3 days per week in the local office.

Benefits

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities all to create a compelling and rewarding work environment.

If you're excited by the prospect of marketing ground-breaking innovations to a global audience, this is your opportunity to develop with Dell.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Learn more about Diversity and Inclusion at Dell here.

Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages.


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Marketing Content Strategy Development, Senior Advisor

Dell Inc