Marketing Content Strategist - Direct Marketing (Remote Opportunity)

Regions Financial Corporation Birmingham , AL 35202

Posted 2 months ago

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Marketing Content Strategist manages content strategy, development, execution, and optimization across multiple audience segments and delivery channels that attracts, engages, builds trust, preferences, and loyalty for customers, associates, and prospects.

Primary Responsibilities

  • Manages Marketing Programs to support Business Units and/or products across multiple channels

  • Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization

  • Develops content strategies for targeting audience segments across multiple channels, including Television, Radio, Email, Mail, Digital, Social, Regions.com, Print, Out-of-home, In-branch Point of Sale, Product Collateral

  • Develops content and communications to support marketing programs for use in Television, Online Video, Terrestrial Radio, Digital Radio, Social Media, Digital media, Email, Mail, Print, Regions.com, Collateral, and In-branch point-of-sale

  • Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships

  • Understands the audience segments and purchase funnel

  • Develops new content and optimizes existing content at high-speed pace, including dynamic creative management

  • Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards.

  • Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations

  • Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics

  • Handles a multi-million-dollar budget and invoice processing

  • Serves as partner to Marketing Strategists, Analytics and Campaign Operations

  • Works with Finance, Digital Banking, Legal, and Compliance

  • Serves as a vendor management and service level owner for Merkle, Luckie, Sapient Razorfish, Meredith, Imagination, GoLocal, Publicis Hawkeye, Transunion, Mintel, Miller Zell, Toof, Aprimo, Reflex Blu, and others

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

  • High School Diploma or GED and nine (9) years of direct experience in Marketing

  • Or Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing

Preferences

  • Five (5) years of experience in Digital

Skills and Competencies

  • Ability to research, analyze data, and derive facts

  • Ability to work in a team environment when applicable

  • Ability to work under pressure and meet deadlines

  • Demonstrated leadership capabilities

  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

  • Project management skills

  • Strong decision-making skills

  • Strong interpersonal skills

  • Strong verbal, written communication, and organizational skills

  • Strong work ethic and self-motivation

Additional Job Description

This position will focus on Direct Marketing, including mail and email.

This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.

This role can work remote within a reasonable driving distance to a Branch, Consumer Operations, or Professional Office Building.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the national range and level of the position.

Job Range Target:

Minimum:

$52,072.50 USD

Median:

$81,680.00 USD

Incentive Pay Plans:

This job is not incentive eligible.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

  • Paid Vacation/Sick Time

  • 401K with Company Match

  • Medical, Dental and Vision Benefits

  • Disability Benefits

  • Health Savings Account

  • Flexible Spending Account

  • Life Insurance

  • Parental Leave

  • Employee Assistance Program

  • Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location Details

Regions Center - Birmingham

Location:

Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans


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Marketing Content Strategist - Direct Marketing (Remote Opportunity)

Regions Financial Corporation