Regions Financial Corporation Birmingham , AL 35202
Posted 2 months ago
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
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At Regions, the Marketing Content Strategist manages content strategy, development, execution, and optimization across multiple audience segments and delivery channels that attracts, engages, builds trust, preferences, and loyalty for customers, associates, and prospects.
Manages Marketing Programs to support Business Units and/or products across multiple channels
Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
Develops content strategies for targeting audience segments across multiple channels, including Television, Radio, Email, Mail, Digital, Social, Regions.com, Print, Out-of-home, In-branch Point of Sale, Product Collateral
Develops content and communications to support marketing programs for use in Television, Online Video, Terrestrial Radio, Digital Radio, Social Media, Digital media, Email, Mail, Print, Regions.com, Collateral, and In-branch point-of-sale
Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
Understands the audience segments and purchase funnel
Develops new content and optimizes existing content at high-speed pace, including dynamic creative management
Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards.
Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
Handles a multi-million-dollar budget and invoice processing
Serves as partner to Marketing Strategists, Analytics and Campaign Operations
Works with Finance, Digital Banking, Legal, and Compliance
Serves as a vendor management and service level owner for Merkle, Luckie, Sapient Razorfish, Meredith, Imagination, GoLocal, Publicis Hawkeye, Transunion, Mintel, Miller Zell, Toof, Aprimo, Reflex Blu, and others
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
High School Diploma or GED and nine (9) years of direct experience in Marketing
Or Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
Skills and Competencies
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Project management skills
Strong decision-making skills
Strong interpersonal skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Additional Job Description
This position will focus on Direct Marketing, including mail and email.
This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.
This role can work remote within a reasonable driving distance to a Branch, Consumer Operations, or Professional Office Building.
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the national range and level of the position.
Job Range Target:
Incentive Pay Plans:
This job is not incentive eligible.
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Health Savings Account
Flexible Spending Account
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.
Regions Center - Birmingham
Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
Regions Financial Corporation