Marketing Content Specialist

Solarwinds, Inc. Cary , NC 27518

Posted 3 weeks ago


SolarWinds mission is to make IT look easy by arming technology pros with the solutions they need to solve today's IT challenges. With more than 250,000 customers worldwide, SolarWinds users are loyal and passionate tech pros, and they depend on our products to solve their day-to-day IT management challenges quickly and easily.

SolarWinds Service Desk (Formally Samanage) is a cloud-based IT service management solution built to streamline the way IT provides support and delivers services to the rest of the organization. We are looking for a passionate customer marketer to join our content team. The Content Specialist role is a mix of content marketing, strategic communications and digital marketing.

Do you have a desire and flair for engaging with customers and hearing about their experience with our products? This role will lead the strategy to generate customer reviews, surpass goals and targets and take those reviews to create meaningful content for greater campaigns and marketing initiatives. The ideal candidate has an entrepreneurial spirit and a passion for 'wowing' versus settling for 'okay and expected'.


  • Own the strategy and execution of our processes for driving customer reviews across major review sites, including (but not limited to) Capterra, G2Crowd, and Gartner Peer Insights

  • Build integrated campaigns to drive more customer reviews utilizing different mediums

  • Create content, emails and social media posts to entice customers to write reviews

  • Develop unique and out-of-the-box ways to incentivize customers to write reviews

  • Exemplify first-rate customer service skills in working with customers across mediums, including email, phone and chat

  • Maintain a high app score and continuous growth of the quantity of reviews on iOS AppStore and GooglePlay

  • Manage reporting, analysis and on-going tracking of customer reviews

  • Work with vendors across review channels to utilize opportunities for them to support our customer review goals

  • Showcase exceptional customer experiences through external-facing content and shares within the organization

  • Lead and participate in team brainstorms for brand, product and demand generation

  • Review generation content development

  • Support content team with post creation and scheduling of posts across social media channels


  • Minimum of 2+ years of corporate writing/editing experience

  • Previous experience working in the B2B tech industry in a marketing/content role

  • Bachelor's degree in Journalism, English, Communications or Marketing

  • Possess excellent grammar with the ability to adapt your written voice to a technical audience

  • Detail-oriented with an eye for quality

  • Exceptional strong planning and organizational skills with the ability to multi-task and manage multiple priorities

  • Highly self-motivated and volunteer readily, seeking increased responsibilities

  • Thrive in a fast-paced environment

  • Flexible and willing to do 'what it takes' to achieve goals

  • You have high energy and enthusiasm -- eager to engage with customers and evangelize the company's offering

Selected candidates will be asked to submit writing samples.

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Marketing Content Specialist

Solarwinds, Inc.