Marketing Content Director

The Bank Of New York Mellon New York , NY 10007

Posted 6 months ago

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries.

As of March 31, 2019, BNY Mellon had $34.5 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE:

BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing

It is an exciting time to join BNY Mellon Marketing. Under the leadership of a new Chief Marketing Officer, Marketing has embarked on a transformation to drive even stronger brand recognition, and increased client loyalty to drive organic growth.

We are creating a world-class marketing organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results. Marketing and Corporate Strategy both report into the Bank's head of Strategy, and have a close, collaborative partnership to develop and execute the Company's top growth initiatives.

Role description and opportunities

We are seeking a professional to bring the BNY Mellon brand to life, through compelling content, across digital and traditional marketing channels. As part of the BNY Mellon Marketing organization you will be responsible for end-to-end, brand-right delivery of compelling content and thought leadership for our brand, our company and our business. You'll write insightful marketing content to drive organic growth of existing clients and to help win new business.

The main responsibilities include but are not limited to crafting written content for creative materials (thought leadership, web copy, commentaries, blogs, articles, social posts etc.) that drive brand awareness both internally and externally. This creative position requires strong editorial, operational and communication skills to work closely with many different internal teams.

Key responsibilities include the following

Develop creative copy that drives action for multi-channel / integrated campaigns, digital storytelling and social media. Ensure consistency in our go-to-market deliverables and adherence to brand guidelines and editorial standards

Edit, curate and write content that grabs attention, inspires and engages the audience

Lead a team to develop, manage and execute an editorial marketing calendar and compelling new content. Leverage content across multiple internal and external platforms and maintain a copy bank that can feed a variety of deliverables

Work with the broader Marketing organization to develop meaningful metrics that highlight the power and effectiveness of using compelling stories to drive business results

Manage the day-to-day execution of projects, including defining objectives, managing timelines, coordinating with subject matter experts and navigating the legal review process

Stay abreast of financial trends, regulatory changes and emerging financial products. Continually build and share knowledge of the financial and regulatory environment

Represent the Brand at monthly forums and business updates, identify opportunities for aligning initiatives, engaging with business partners, promoting our programs, while building your professional network

Qualifications

A successful candidate should ideally have these qualifications

  • A 12+ year proven track record in financial services writing and / or communications

  • A masterful command of English, with crisp active voice writing

  • Adaptability and versatility to write in a number of different styles and for a variety of audiences

  • Ability to think imaginatively to present information in an engaging fashion

  • Flexibility to work in a dynamic, sometimes-ambiguous work environment

  • Ability to rapidly pivot from one project to the next, work well under pressure and manage deadlines

  • Someone who enjoys research, interviewing subject matter experts, and learning new things

  • Excellent writing skills and an editorial attention to detail

  • Ability to take dense technical material and simplify it for a general readership

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.

Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-New York-New York

Internal Jobcode: 85409

Job: Sales/Marketing

Organization: Corporate Marketing-HR08384

Requisition Number: 1907760



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Marketing Content Director

The Bank Of New York Mellon