General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You've come to the right table. We want the very best talent to help lead something big.
As Marketing Communications Sr. Planner for Pillsbury, you'll bring your expertise to manage media planning and execution for a nationally recognized and well-loved brand.
You'll understand consumer behaviors & habits, building comms plans that engage them at the right place, time and context.
Work closely with marketing communications, brand building services, agencies and cross-functional teams in the creation of modern brand plans that reach consumers throughout the path to purchase
Leverage brand marketing team's strategic process/outputs to create communications plans that align with the brand's purpose, target audiences, and business growth goals
Apply critical thinking and strategic insights to drive better plans and execution
Collaborate with media agency on the creation and execution of the media plan
Strategize with world class creative agencies; helping developing content across channels
Take the lead in identifying optimization opportunities, tackling issues, and driving best practices across the program.
Bachelor's Degree, preferably in Marketing, Advertising, Public Relations or Business
5+ years of marketing communications experience, preferably in full service, media, digital, and/or consulting agency
Experience in working with multiple marketing communication touchpoints (Including traditional and digital media, performance & acquisition media, SEM, CRM, social)
Expertise across core media planning skills
Reach/frequency, audience sizing, plan reporting & optimization
Understanding of measurement, attribution, trafficking, & budget management
Familiarity of core media planning & measurement tools
Communicus, ComScore, Simmons, MRI, Nielsen, Kantar
General Mills, Inc.