Marketing Communications Specialist

Company Details

Berkley Technology Services (BTS) is the dynamic technology solution for W. R. Berkley Corporation, a Fortune 500 Commercial Lines Insurance Company. With key locations in Urbandale, IA and Wilmington, DE, BTS provides innovative and customer-focused IT solutions to the majority of WRBC's 60+ operating units across the globe. BTS's wide reach ensures that ideas and opinions are considered at every level of the organization to guarantee we find the best solutions possible.

Driven by a commitment to collaboration, BTS acts as consultants to our customers and Operating Units by providing comprehensive solutions that not only address the challenge at hand, but proactively plan for the "What's Next" in our industry and beyond.

With a culture centered on innovation and entrepreneurial spirit, BTS stands as a community of technology leaders with eyes toward the future -- leaders who truly care about growing not only their team members, but themselves, and take pride in their employees who shine. BTS offers endless ways to get involved and have the chance to grow your career into a wide range of roles you'd never known existed. Come join us as we push forward into the future of industry leading technological solutions.

Berkley Technology Services: Right Team, Right Technology, Simple and Secure.

Responsibilities

The Marketing Communications Specialist supports our Marketing & Communications team in designing and executing strategic campaigns and initiatives. This role presents an exciting opportunity to take part in the evolution of Marketing and Communications at Berkley Technology Services (BTS), where you'll be integral in developing strategic content to build trust and engagement with the BTS brand.

The Marketing Communications Specialist is highly organized, possesses excellent communication skills, have a passion for marketing and creative problem solving. They will develop knowledge and expertise in a variety of areas, including the W.R. Berkley and Berkely Technology Services businesses, Information Technology, and Information Security in order to effectively translate technical updates into clear, comprehensive communications. They will also work closely with the Director of Strategic Communications in developing engaging content for BTS employees while enhancing the BTS brand image and voice by being willing to ask questions, placing the customer experience at the forefront of our communications strategies and a commitment to continuous learning and improvement.

• Learn how our business works at all levels of the organization and operating units we serve while building expertise in IT, Information Security, and Marketing & Communications.

• Assist in the development and implementation of marketing strategies and campaigns across various channels, including digital, social media, and email while driving a consistent BTS brand voice and image.

• Contribute to IT project strategy and create content for better customer alignment and engagement, building narratives that are easy to understand at all levels of expertise.

• Build content for employee engagement activities including new hire on-boarding, employee recognition, internal newsletters, team building events, and more.

• Partner with HR to drive consistent branding for all recruiting initiatives, including the management of our website and enriching our social media presence.

• Embrace a test and learn mindset by contributing to brainstorming and developing new ideas to continuously improve the effectiveness of marketing and communications efforts.

• Build trusting relationships across the organization to better understand differing perspectives and viewpoints.

• Regularly measure and evaluate the success of deployed tactics and tools.

• Manage projects, utilizing department project management tool, to ensure content is publication-ready by launch deadline.

• Provide copy review and guidance for both internal and external communications.

• Actively participate in and lead projects involving stakeholders across the organization.

Qualifications

• 2 to 4 years of experience in Marketing, Communications, Public Relations, or similar field.

• Demonstrated ability to work effectively across an organization, developing relationships and understanding multiple viewpoints.

• Strong written and verbal communication skills, with the ability to craft compelling marketing copy.

• Demonstrated ability to use multiple channels effectively to deliver content.

• Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for storytelling.

• Ability to work independently as well as collaboratively in a fast-paced team environment.

• Excellent organizational skills and the ability to manage multiple priorities.

• Bachelor's degree or equivalent experience required

• Knowledge of basic design principles and experience with graphic design software (e.g., Adobe Creative Suite) is a plus.

Behavioral Core Competencies

• Confidence around Senior Leaders

• Creative Management

• Managing Information

• Organizational Navigation

• Planning

• Written Expression

The Company is an equal employment opportunity employer.

Responsibilities The Marketing Communications Specialist supports our Marketing & Communications team in designing and executing strategic campaigns and initiatives. This role presents an exciting opportunity to take part in the evolution of Marketing and Communications at Berkley Technology Services (BTS), where you'll be integral in developing strategic content to build trust and engagement with the BTS brand. The Marketing Communications Specialist is highly organized, possesses excellent communication skills, have a passion for marketing and creative problem solving. They will develop knowledge and expertise in a variety of areas, including the W.R. Berkley and Berkely Technology Services businesses, Information Technology, and Information Security in order to effectively translate technical updates into clear, comprehensive communications. They will also work closely with the Director of Strategic Communications in developing engaging content for BTS employees while enhancing the BTS brand image and voice by being willing to ask questions, placing the customer experience at the forefront of our communications strategies and a commitment to continuous learning and improvement.

• Learn how our business works at all levels of the organization and operating units we serve while building expertise in IT, Information Security, and Marketing & Communications.

• Assist in the development and implementation of marketing strategies and campaigns across various channels, including digital, social media, and email while driving a consistent BTS brand voice and image.

• Contribute to IT project strategy and create content for better customer alignment and engagement, building narratives that are easy to understand at all levels of expertise.

• Build content for employee engagement activities including new hire on-boarding, employee recognition, internal newsletters, team building events, and more.

• Partner with HR to drive consistent branding for all recruiting initiatives, including the management of our website and enriching our social media presence.

• Embrace a test and learn mindset by contributing to brainstorming and developing new ideas to continuously improve the effectiveness of marketing and communications efforts.

• Build trusting relationships across the organization to better understand differing perspectives and viewpoints.

• Regularly measure and evaluate the success of deployed tactics and tools.

• Manage projects, utilizing department project management tool, to ensure content is publication-ready by launch deadline.

• Provide copy review and guidance for both internal and external communications.

• Actively participate in and lead projects involving stakeholders across the organization.