We engineer success. Tokyo Electron U.S. Holdings, Inc. is the holding company of TEL's U.S. subsidiaries. We oversee the intensely innovative development and production of cutting-edge products that are used globally in the electronics industry. Our employees work closely with chip manufacturers, material suppliers, and other equipment suppliers to pursue common goals and learn collectively in a pre-competitive manner, ensuring timely solutions to the technology roadmap of the semiconductor industry.
The Marketing Communications Specialist will manage the ongoing development and execution of various communication strategies and projects. The communication channels we employ at TEL include: marketing automation, web, social media, video, collateral (catalogs, brochures, datasheets, articles, white papers, and case studies), print and digital media, trade shows and events. This position will play a key role in supporting day to day marketing activities including internal and external communication, social media, event logistics, writing, copy editing, web page creation and maintenance, general administrative tasks and project management.
The successful candidate must have a demonstrable record of accomplishments in high-value B2B marketing. They must create industry-leading communications strategies for a diverse set of business units, and execute plans on tight deadlines. The successful candidate will also be able to demonstrate exceptional creativity and attention to detail as well as strong organizational and writing skills. This person will need to work with the other Marketing Communications Specialists, Project Managers, as well as the entire Global Marketing Communications team to create and maintain the integrity of the communications process, and support the overall goals set by the company.
Plan, develop, and implement messaging for promotion of product awareness, business plans, and management communications while partnering with management, business units, or sales to leverage message
Create formal business communications and guide the MarCom team with writing, reviewing, and editing a variety of marketing materials including press releases, new pitches, blogs, social media posts, conferences and special events, and corporate communication materials
Grow social media accounts for global TEL brand, including Facebook, Twitter, and LinkedIn by creating content and manage publishing and reporting analytics to TEL corporate
Co-develop and support the implementation of strategic MarCom programs to increase brand visibility, public relations, related business objectives and protection of the corporate brand
Design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs
Work with outside agencies to build and execute a media strategy as needed
Develop, enhance, or revise marketing collateral for web, print, or other media channels
Participate in media placement decisions
Bachelor's degree ,preferably in one of the following areas: marketing, marketing communications, or business administration
Minimum 7 years of experience in a marketing communications department and/or agency with proven project management responsibilities
Thorough knowledge and understanding of the pros and cons of various integrated marketing vehicles including SEO/SEM, web marketing, video, social, email marketing, PR, tradeshows, and advertising (digital/print)
Excellent event management skills
Project management experience with proven instances of balancing multiple projects and a high workload
Superior organizational and writing skills, in both verbal and written forums with strong editing and proofing skills
Ability to rapidly absorb detailed product information and translate it into lay terms
Strong experience with applications, including but not limited to, HTML/CSS, Adobe CS(Photoshop, Illustrator), Microsoft Suite (Word, Excel, PowerPoint), Wrike, MeltWater, Google Analytics; marketing automation experience a plus
Expert level experience with Twitter, Facebook, YouTube, and LinkedIn
Ability to produce accurate and high-quality work in a fast-paced environment
Equal Opportunity Employer/Minorities/Females/Disabled/Veterans
Tokyo Electron Ltd