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Marketing Communications Specialist, Experienced

Expired Job

Blue Shield Of California Woodland Hills , CA 91367

Posted 2 months ago

Marketing Operations

  • Works closely with technology and product development teams to implement solutions that align with strategic objectives. Marketing Communications Specialist

  • Plans, develops and implements messaging for promotion of product awareness, business plans and management communications. Partner with management, business units, or sales to leverage message.

    Develops, enhances or revises marketing collateral for web, print or other media channels. Participates in media placement decisions. May work with outside agencies to build and execute a media strategy.

    May function as editor for formal business communications. May design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs. Essential

    Responsibilities:

    Performs writer and project manager responsibilities Captures the distinctive voice of Blue Shield of California; clearly communicate complex subjects in clear, simple terms; and incorporate Health Literacy Mandate (HLM) requirements. Creates communication through the eyes of the customer to build affinity for Blue Shield of California and drive retention. Works with a variety of internal and external stakeholders to manage communication production efficiently and effectively.

    Participates in cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies. Other duties as assigned. A BA/BS in a related field such as marketing or business and/or equivalent combination of education and experience.

    Knowledge of marketing principles, practices and techniques including marketing analysis and research tools. Ability to independently develop and implement marketing plans. Working knowledge of health insurance products, services and their financial drivers.

    Excellent interpersonal, negotiation and communication (verbal and written) skills. Excellent project management and organizational skills with attention to details. Understanding of legal, brand, and regulatory compliance requirements for marketing health insurance plans.

    Ability to multitask with multiple deadlines and/or milestone requirements. Good analytical and quantitative skills with ability to use most features of Excel, PowerPoint and Word. Ability to influence others.

    Requires practical knowledge of job area typically obtained through advanced education combined with experience. Typically, requires a college degree or equivalent experience and 3 years of prior relevant experience.
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Marketing Communications Specialist, Experienced

Expired Job

Blue Shield Of California