Marketing Communications Manager

UDT Miramar , FL 33023

Posted 2 months ago

The Marketing Communications Manager will oversee the design and execution of communication plans for product launches, sales initiatives, events, promotions, company milestones and developments, and brand integrity while strategically positioning the company as a trusted industry leader. This is a full-time position and is based in Miramar, Florida.

Responsibilities:

  • Developing, executing, and governing marketing communications plans and activities in collaboration with sales and marketing to ensure message alignment and feasibility of tactics with target audiences

  • Monitoring design, content, and production of all marketing content to ensure high quality and UDT brand integrity.

  • Developing materials, presentations, and marketing communication plans for new products, launches, sales initiatives, campaigns, sales meetings, tradeshows and events, promotions and corporate activities

  • Responsible for developing, implementing, measuring, and improving communication plans in support of product marketing initiatives' goals and objectives

  • Developing, coordinating, and implementing the periodic integrated marketing communications editorial calendar, content, and storyline through all communication channels and materials in support of planned marketing programs, campaigns, and ongoing brand building

  • Creating and maintaining communications materials such as internal articles, success stories, case studies, press releases, customer presentations, scripts, podcasts, market collateral, etc.

  • Ensuring consistent and accurate communication across multiple and appropriate trade media in line with the overall communication strategy

  • Developing and maintaining digital content and media strategy and structure representing the complete portfolio and value propositions in a consistent and qualitative way for ensuring maximum sales support and traction

  • Collaborating with Digital Marketing to help leverage and optimize UDT's websites, e-marketing tools, SEO/SEM, digital advertising, social media channels and other digital marketing tactics.

  • Creating and managing the Communication budgets in close collaboration with the product management/marketing team.

  • Responsible for monitoring and reporting program success and ROI analytics

  • Actively soliciting relevant input from customers and the sales organization to develop new and vibrant marketing collateral.

  • Organize and maintain the company's marketing asset library

  • Assessing state of current assets - revise existing assets as appropriate, archive outdated versions, and leverage digital whenever possible.

Qualifications:

  • Bachelor or master's degree in marketing, communications, journalism, public relations, or related area

  • 5+ years' background in a similar position and minimum 2 years in B2B, specifically in IT

  • Proficiency in lead, CRM and call management systems

  • Demonstrated expertise and mastery building targeted content

  • Demonstrated expertise in communication practices and procedures

  • In-depth knowledge of file formats (print, digital, video) and media usage rights terminology

  • Excellent communicator and effective presenter, comfortable in front of executives, customers, business partners.

  • A broad understanding of the technology industry relative to key trends, operational functions, business drivers and strategies and a working understanding of marketing and sales communication strategies, tactics, and tools

  • Ability to work in a fast-paced environment, managing multiple projects and tasks concurrently.

  • Ability to develop reports, recommendations, proposals, presentations, and other documents.

  • Occasional travel may be required

For consideration, please apply at: https://udtonline.com/careers

UDT is an Equal Opportunity Employer who is committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation, disability, or national origin.

Employment is contingent upon successful completion of background and pre-employment drug screen. UDT is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status.

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Marketing Communications Manager

UDT