What you will do
We are looking for a highly motivated Marketing Communications Manager to join an exciting team, working to propel our brands forward. You will work cross-functionally within the Marketing, Sales and Operational organization - you see what we need and work proactively and cooperatively to get it done.
He/she will be accountable for developing, leading and implementing Marketing and Digital Communications strategies for the Ducted Systems (DS) business for our Residential and Commercial channels and customers, ranging from channel partners, contractors, engineers, homeowners, facility managers, and building owners. The successful candidate will provide thought leadership and collaborate across Johnson Controls to create the highest-quality content with a key focus on driving audience engagement.
How you will do it
Develop a multi-channel content strategy by researching, creating and repurposing content, editing, and proofreading materials to support the execution of communication and marketing plans.
Develop and manage digital marketing campaigns utilizing a range of techniques across all outbound and inbound activities.
Plan and execute PR, Social, web, SEO/SEM, marketing database, email, video/YouTube, and display advertising campaigns aligning with business needs and key topics for the DS business.
Execute Email blast campaigns for Marketing and Communications as appropriate.
Support Email blast distribution and manage database with Sales Ops.
Devise strategies to drive online traffic to the Company website, track conversion rates and optimize spend.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Evaluate customer research, market conditions and competitor data as it relates to the DS brands.
Support business and functional leaders in creating compelling communications that drive employee engagement and understanding of key messages.
What we look for
Bachelor's Degree in Business, Marketing or related field of study.
Minimum 5+ years of Marketing and Digital Communications experience.
Experience with Pardot, Poppulo, Constant Contact and similar mass communication tools.
Advanced knowledge of Microsoft Office products (PowerPoint, Word, Outlook shared mailboxes, SharePoint, Visio) and O365 apps (Forms, Stream, Power Automate).
Understanding of Social Studio, Bambu, and other advocacy and social content distribution platforms.
Excellent interpersonal, communication and grammar skills.
Demonstrated leadership and analytical skills.
Demonstrated ability to execute from indirect authority from confidence and understanding of role expectations.
Master's Degree in Business or Marketing.
HVAC industry experience in a marketing-related field.
Experience with and basic understanding of multi-channel and 2-step distribution.
Strong grasp of the AP Style Guide.
Experience with Adobe Acrobat Creative Cloud.
Knowledge of producing Live Teams events.
Teams and Sharepoint familiarity.
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/careers.
Johnson Controls, Inc.