Marketing Communications Manager, Enrollment

Develop and implement authentic, compelling marketing recruitment strategies across all marketing channels to drive awareness, applications and enrollment. Reports to Sr. Director, Marketing Communications in University Communications and Marketing with focus on enrollment management/new student recruitment.

Serve as key contact for development and implementation of recruitment marketing strategies, including digital marketing, email marketing, advertising, etc. Work with internal and external creative teams to develop relevant and compelling creative content for the recruitment of students.

Develop and post social media content and create digital projects to support the Office of Undergraduate Admissions and new student enrollment. Create and implement a social media calendar, in coordination with the Content Marketing Specialist and Social Media Specialist.

Advise college communicators on the development of marketing plans for the purpose of recruiting and yielding students.

Manage the University's presence on select vendor/third-party platforms/applications, investigate emerging platforms/applications and make recommendations to leadership team. Other marketing-related duties, as needed.

Additional Position Information:

Education:

Requires a relevant bachelor's degree.

Licenses/Certifications/Requirements:

Valid Driver's License

Experience:

Requires a minimum of 4 years' experience in marketing and communications. Experience producing promotional materials and creating marketing plans required.

Excellent oral and written communication skills, editing skills, organizational skills, and the ability to multitask and respond quickly and professionally to meet deadlines. Knowledge of social media platforms and experience in creating social media content required. Ability to train and counsel others on best practices in marketing. Higher education experience preferred.

Leadership

May be responsible for directing and monitoring the work of student and/or temporary workers.

Physical Requirements:

Job is physically comfortable; individual is normally seated and has discretion about walking, standing, etc. May occasionally lift very lightweight objects.

Working Conditions:

Standard working environment with possible minor inconveniences due to occasional noise. Near continuous use (>70% of the time) of a video display terminal. Some weekend, evening hours, as necessary.

Application Instructions:

In order to be considered for this position, please, complete the online application and attach your cover letter, resume and three professional references with their contact information.

Application Deadline: Review of applicants will begin April 27, 2024, and continue through May 13, 2024, or until position is filled.

Compensation: Salary starts at $50,000 annually

FLSA Status (exempt/nonexempt):

United States of America (Exempt)

Union Affiliation (if applicable):

For assistance with your application or attachments, please contact the Human Resources representative listed:

Judy Casserman

Email:

judy1@uakron.edu

Background Check Statement

The University of Akron is committed to providing a safe environment for all students and employees. The University endeavors to protect the health, welfare and safety of all students, employees and visitors on our campus.

As such, all offers of employment with The University of Akron are contingent upon verification of credentials, and satisfactory completion of a criminal background check. Some positions may require additional credit investigation and a pre-employment driving record search.

Non-Discrimination Statement

The University of Akron is an Equal Education and Employment Institution. View our Non-Discrimination Statement for more information. Equal Opportunity Employer, including disability/veterans.

State of Residence Statement

It is the expectation of the University of Akron that all work performed as an employee of the University will be performed in Ohio.