Marketing Communications Lead, Fluid Control

Overview

IMI plc

IMI plc is a sector focused organisation at the forefront of delivering motion and fluid control technologies that create a more sustainable world, improving the quality of life for our customers and communities and ultimately delivering our purpose of Breakthrough Engineering for a Better World.

We help OEMs across life science and fluid control industries improve the performance of their devices, enabling better scientific research, faster diagnosis of diseases, better medical treatments, and more efficient machines, dramatically improving life for everyone.

Our one big team work fairly and effectively but most importantly together to ensure we maintain the foundations that have enabled IMI's success through over 150 years of heritage.

Role Overview:

Taking ownership of the Digital Marketing and Communications activities for Fluid Control globally. As a key member of the Fluid Control Marketing team, the Marcom Leader is a critical role for the business to ensure we drive brand awareness throughout our strategic markets; Increase our lead generation and deliver ROI on our digital campaign while managing our global online presence via our website and ecommerce platform. As part of the role, you will be managing a team of marketing officer and graphic designers who will support you in achieving the business ambition. If you are an experienced marketing individual looking for a role that will offer you the opportunity to create real impact in the business, then this is the perfect next step in your career.

Work Environment: The ideal candidate will be based within commuting distance to our site(s) in Singapore // Bad Oeynhausen, Germany / / or Farmington, CT

Key Responsibilities:

Digital Campaign:

• Develop digital campaign plan for the business to maximise return from our Fluid Control marketing budget

• Coordinate preparation activities for each digital campaign and drive execution of the campaign

• Measure success/impact and report to key stakeholders

Website & Ecommerce

• Coordinate the roll out of our new dedicated Fluid Control Website

• Develop and maintain content on the Fluid Control website

• Support the setup of the Ecommerce functionalities and drive revenue generation through the channel. Focus on migrating small customer onto a contactless purchasing process

Branding

• Develop rebranding plan for the business and drive the new IMI brand roll out throughout the Fluid Control organisation

• Following successful rebranding, ownership of maintaining our marketing collateral, online presence, exhibition etc. in line with our new branding guidelines

Marketing Collateral & Technical Documentation

• Complete the rebranding of our marketing collateral and technical documentation

• Develop and maintain new brochure and supporting materials to help the commercial team in the promotion activities of our Fluid Control portfolio

• Maintain up to date technical documentation for our product portfolio (e.g. Datasheet)

Exhibition

• Develop exhibition plan for Fluid Control

• Coordinate preparation activities associated with the exhibition we are taking part in (e.g. booth design etc.)

• Measure success/impact and report to key stakeholders

Critical Competencies for Success

• Diploma or certifications related to business, marketing and/or digital marketing is required. An understanding of engineering products and solutions in fluid control applications would be beneficial

• Strong verbal and written communication skills in English. Additional languages would be beneficial

• Proficiency in digital marketing channels such as SEO, SEM, Social Media, Email Marketing and content marketing is essential

• Ability to analyse data from various digital platforms and derive insights for informed decision-making

• High level of curiosity to ensure we continuously create innovative content and campaigns that contribute to achieve our ambition

• Experience in developing and executing marketing strategies that align with business goals is required

• Familiar with marketing tools, CRM systems and analytics platforms such as Google analytics is beneficial

• Experience in successfully leading and managing a team of marketing professionals is required

• Experience in developing and maintaining a library of marketing collaterals and technical documentation

• Experience in developing and managing website content and Ecommerce channel would be beneficial

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position. Reasonable accommodations may be made for individuals with disabilities. Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.

Health, Safety, and Environmental Duties - At IMI we are all personally committed to protecting our people, minimizing our impact to the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures, also to challenge any observed behaviors or unsafe acts.

Code of Ethics

IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way: Our Code of Responsible Business.

Changes to This Job Description

IMI may amend this job description in whole or part at any time.

IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.