Marketing Communications Coordinator
Location: Raleigh, NC
This position may involve support of various hospitals and health care systems within the UNC Health Care System, but will be employed by Rex Hospital, Inc. (this includes, but is not limited to, for purposes of payroll, health benefits, retirement options, and applicable policies)
Works with media relations manager and public relations firm to create press releases and media advisories; identifies potential stories to pitch. Maintains an environment of safety for patients, self, and others.
Serves as a marketing leader of multiple area-specific division/strategic services, and develops annual marketing plans and budgets based on organizational and volume goals.
Works with outside agencies to plan and approve advertising buys and schedules, develop advertisements and videos.
Writes content for website and works with interactive coordinator to develop social media and interactive strategies to compliment marketing plan. Uses quantitative measurement tools to track and report on results.
Writes content for print materials, newsletters, brochures, posters, direct mail pieces, internet promotions, videos and ad copy for print and broadcast media. Collaborates with vendors and internal team on design and dissemination.
Works with media relations manager and public relations firm to create press
Works with internal communications to educate co-workers about service line initiatives.
Manages marketing expense budget for assigned service line.
Manages and coordinates hospital and community events in support of marketing plan. Serves as a representative of Rex healthcare at various community sponsored events.
Develops customer relationship management (CRM) campaigns and tracks and reports on results.
Supports and develops communication strategy for service line/physician CME programs.
Serves as on-call media contact on scheduled basis. Coordinates media requests in cooperation with media relations manager.