Marketing & Communication Manager

AlixPartners

At AlixPartners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honouring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone.

AlixPartners has embraced a hybrid work model to provide flexibility and support our employees' work-life integration. Our hybrid model combines a mix of in-person (at client site or AlixPartners office) and remote working. Travel is part of this position, but the frequency may vary based on client, team, and individual circumstances.

The Role

As the firm is expecting to grow considerably in the EMEA region in the next few years, we expect the global marketing team size to increase. Currently, the role is Paris office's sole, dedicated marketing resource, and you will play a critical role in shaping the perception of AlixPartners in the French marketplace. You will have the opportunity to work with some of the brightest minds in the industry and be part of a dynamic and collaborative team that is focused on delivering impactful results.

At AlixPartners, we value creativity, innovation, and a relentless drive to succeed. We believe that our success is directly tied to the success of our clients, and we are committed to delivering outstanding results that exceed their expectations. Our marketing team is at the forefront of this effort, working closely with our consultants to develop and execute marketing strategies that differentiate us from our competitors and position us as the leading provider of consulting services.

You will have the opportunity to work daily with country leadership on a wide range of projects, working alongside other members of the marketing team to develop new campaigns, influence the growth of the business and increase visibility in an exciting and dynamic market.

Key Responsibilities

Corporate marketing & brand awareness

• Define, refine and deliver AlixPartners France corporate visibility agenda and audience:work with senior management to create and continually push the overall AlixPartners in France narrative and position. Ensure the right messages are in front of the right people, internally and externally, via the right channels, at the right time

• Content development and management: working alongside the wider global team and in conjunction with the Paris-based PR agency, develop written, audio and video content, and manage the distribution of content across channels

Marketing and Communications

• Marketing campaign delivery: work alongside prioritised industry and practice groups to support the delivery of effective marketing campaign activation across a variety of channels against marketing objectives

• Client advocacy: identify and manage the best client success stories, working alongside the client and industry groups to develop rich content and marketing opportunities

• Awards management: support the French local market awards strategy, writing entry submissions and organising attendance at awards ceremonies

• Alliance/Partner marketing: identify opportunities across our partner network to collaborate on marketing initiatives and be the primary interface with our key third party relationships, in particular the French American Foundation

• Project management: ensure all internal and external projects are planned, tracked and measured for smooth and timely delivery

• Reporting: manage campaign, monthly and quarterly reporting across marketing activity as appropriate

Events

• Event support: working closely with the London-based in-house events team, third party providers and Paris-based administrative assistants, plan and deliver virtual/in-person events, including attendee management, logistics, digital build environments (e.g. microsites), collateral production and reporting

Other responsibilities

• Internal communication: keep the Paris leadership and EMEA marketing team up to date with the latest marketing activity, from internal newsletter creation and management, to presenting back to the business; effectively contribute in key local and global PMD meetings and work with senior leaders to translate business leads and pipeline opportunities into marketing plans

Key Stakeholders

Line manager: EMEA Commercial Director

Key stakeholders: Paris country leader, PMDs in Paris office

Other stakeholders: Paris office teams, EMEA business development and marketing teams, global digital, communications and corporate marketing teams

Person Specification - Knowledge, Skills & Experience

Experience & Knowledge

• 6+ years of B2B marketing experience - preferably in a professional services environment

• Degree educated, ideally in marketing/communications

• Experience of working as a sole operator in a multi-country matrix environment

Skills

• Excellent written and verbal communication skills in English and French

• Ability to write marketing copy to short deadlines

• Digital native - possess a solid understanding of digital platforms including (or similar to): Google Analytics, LinkedIn, Twitter, Canva, Passle, Microsoft Suite, Podbean, Riverside.fm, Salesforce, Mondaq, Shorthand

• Proven experience of multi-channel campaign management - comfortable with range of activities, from one-off email to large scale events

Personal Attributes

• Robust and resilient - able to navigate relationships in a high performance environment

• Comfortable providing recommendations and advising with confidence to senior level stakeholders even when there is ambiguity involved

• Results orientated - ensure every activity has a commercial goal or objective that guides the planning and execution of activities

• Great communicator - collaborate with multiple stakeholders across the organisation, interpret requirements, establish clear objectives, build timelines and report back

• Ability to think outside the box - conceptualise new ideas, bring through different ways of effective communication to reach different audiences

• Strategic and analytical thinker, able to set and measure the success of programmes across country, industries and service lines

• Well organised - ability to multi-task, manage time efficiently, and take on new activities as business needs and priorities change, and operate with a project planning and management mindset

• Attention to detail - ensure own and others' work is to the highest standard

• Flexible - ability to take ownership of projects, deliver on time and to budget

• Enthusiasm and energy - a willingness to learn and possesses a 'can do' approach, with solid people skills and a team player

• Willingness to work outside of normal business hours as unique projects/needs arise

• Ability to work full time in an office and remote environment

• Must become familiar with, and promote and abide by, our Core Values as defined by the AlixPartners' Code of Conduct and foster an inclusive environment with people at all levels of an organization