Marketing Comms Manager, Thought Leadership - Hybrid Systems Marketing

About The Team

The WW Hybrid Systems Marketing team at HP embodies a culture of collaboration, innovation, and excellence in delivering marketing and communications for our Hybrid Systems, which include Poly audio and video solutions and HP branded peripherals. Together, we are a dedicated and passionate team, united by our vision to shape the future of work, position HP as a thought leader in hybrid work, and deliver value to our customers and partners.

About the Role:

We are seeking a dynamic Marketing Manager, Thought Leadership to join our WW Hybrid Systems Marketing team. In this role, you will be responsible for developing and executing comprehensive campaign strategies to drive thought leadership and brand recognition. The ideal candidate is a strategic thinker with a knack for storytelling, a passion for data-driven marketing, and the ability to collaborate effectively across teams.

Workstyle: This position is available as fully remote or at an eligible HP location.

What You Get To Do:

• Develop a compelling content strategy and thought leadership framework around key themes to drive lead generation, brand awareness, and earned media.

• Collaborate with business, marketing, and communications teams to develop integrated campaign strategies aligned with product roadmaps, event calendars, and corporate brand initiatives.

• Manage a detailed quarterly plan and an annual plan of continuous overlapping integrated campaigns.

• Drive top-of-funnel leads and brand awareness through various thought leadership content formats, including whitepapers, reports, blogs, videos, and infographics.

• Facilitate mid-funnel conversion to opportunities through conference presentations, webinar decks, and customer case studies.

• Partner with creative, product marketing, marketing operations, client success, and corporate HQ to execute editorial plans and programs.

• Work closely with executives and subject-matter experts to develop thought leadership articles and papers, ensuring brand consistency and relevance.

• Implement a robust measurement and reporting strategy, establishing benchmarks and clear goals to connect awareness efforts to marketing qualified leads (MQLs) and conversions.

• Oversee freelance writers and manage agency relationships, ensuring quality and brand consistency in all content produced.

• Coordinate content activation plans with marketing partners, including Design, Communications, Brand, Social Media, SEO, and Web teams.

• Salary Range: The salary range for this role $85,000 - $105,000 in addition to a competitive benefits package. Salary is dependent upon location, experience, and qualifications.

What You Bring

• Bachelor's degree required, preferably in Marketing or Business.

• 5-7 years of experience in marketing, with a focus on brand marketing, thought leadership, and content strategy.

• Proven experience in developing and executing thought leadership campaign strategies, with a strong understanding of campaign management and measurement.

• Exceptional storytelling skills with the ability to craft unique, differentiated perspectives and thematically compelling thought leadership content.

• Excellent writing and communication skills, capable of synthesizing complex topics into easy-to-understand language across various formats.

• Comfortable with data-driven content marketing, leveraging industry, survey, and customer data to create compelling storylines and track content performance metrics.

• Strong cross-functional collaboration skills, with the ability to build alignment with key stakeholders on content and strategy.

• Experience managing content and design teams, freelancers, and agencies to scale quality content production in a fast-paced environment.

• Passionate about execution excellence, bringing creativity, positivity, and high energy to complex projects.

What Gives You an Edge

• Experience positioning brands as a thought leader in a given topic

• Direct experience overseeing multiple global marketing campaigns that tie to an overarching strategy and have consistent branding & messaging

• Experience in leveraging data-driven insights for content strategy.

• Ability to collaborate effectively and drive results in a fast-paced environment.

Join Us

Ready to make an impact? Apply now and be part of our dynamic team!