Zendesk is seeking an Expansion-focused Marketing Campaigns Manager to help fuel a phase of rapid growth for our company. This role is focused on creating and executing global end-to-end marketing campaigns to drive expansion business from existing mid-market and large Zendesk customers. You will have considerable influence on our company's success and significant room for personal growth and career development. You will wear many hats - this is a role that requires hard and soft skills to be successful.
Drive expansion opportunity acquisition and pipeline generation within our customer base, focused on mid-market and large customers
Develop multi-channel (digital advertising, web, email, field & virtual events, direct mail, etc.) customer expansion campaigns that meet business growth and revenue goals
Understand and articulate buyers' journey in the context of campaigns
Create marketing programming that is sustainable and even useful for existing customers - we will only hit our goals by educating our customers and creating trust
Partner with product marketing teams on product launches, platform expansion, feature upgrades, etc. to identify campaign opportunities for customers
Collaborate with sales teams on campaign implementation, follow up, and performance
Partner with content team, brand team, web team, other campaign teams, and performance marketing team to develop compelling content to support various marketing campaigns and align with buyer's journey maps
Own end-to-end management of global campaign execution, including: creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization to maximize conversion rates
Evaluate research, data, market conditions, and competitive position and implement adjustments as needed
Actively monitor all campaign analytics, partnering with our business intelligence team to create appropriate reporting on campaign performance and communicate results effectively to the team/management with recommended actions for optimization.
Minimum 3-5 years marketing experience with strong campaign experience. SaaS preferred
Experience owning end-to-end execution of demand generation campaigns: ideating, building, monitoring, optimizing, and maintaining campaigns
Experience with account-based marketing programs a plus
Proven ability to draft high-performing email copy
Experience collaborating across multiple internal teams and departments and building effective relationships and influencing change. Good collaboration skills are vital
Previous experience working closely with sales
Comfortable within Salesforce especially in campaign and reporting objects
Strong creative mind with the ability to ideate new campaign creatives and collaborate closely with our internal marketing teams.A bias for action, results and delivery, with a high quality bar and attention to detail
Quick learner with ability to thrive in an unstructured environment
Strong analytical & organizational skills with keen attention to detail
Positive attitude, team-oriented, energetic, and optimistic.
The best customer experiences are built with Zendesk. Zendesk's powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.
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Individuals seeking employment at Zendesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
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