Marketing Campaign Specialist

GENERAL SUMMARY

Under the direction of the Campaign Operations Manager and Supervisor, the Marketing Campaign Specialist is responsible for generating revenue by properly evaluating players worth and segmenting based on specific criteria. The Marketing Campaign Specialist will use multiple channels like direct mail and email to entice multiple gaming visits. This position shall optimize campaign effectiveness by tracking and analyzing direct marketing programs. The Specialist also performs research and analysis-finding opportunities to grow our database.

CORE SCOPE OF POSITION

• Responsible for daily or reoccurring complex campaign execution, manage customer communication through direct mail, email, push notification, and text messages to drive engagement and retention.

• Review engagement scores to maximize customer touch points in future campaigns.

• Work with CRM system to ensure flawless delivery for all campaigns and customer segments.

• Making sure campaigns have been thoroughly tested and validated before deployment to guests.

• Ensures all campaign deadlines are met.

• Assist in managing marketing functionalities in player tracking system.

• Coming up with new concepts to drive customer retention and/or increase profit.

• Apply A/B testing approach to accelerate and implement key learnings.

• Uses existing templates to configure monthly gaming promotional offerings in the player tracking system.

• Monitors promotion offerings to ensure they are functioning properly on a daily basis.

• Able to research accuracy of ratings, rewards and data input on a guest's account.

• Able to evaluate guests account to determine eligibility for promotional offers.

• Maintains guest lists and criteria for all promotional programs.

• Verifies completeness and accuracy of player tracking data.

• Analyzes data to determine validity and identify any discrepancies.

• Assists with direct marketing campaigns including tracking expenses and ensuring marketing materials are delivered on time.

• Completes ad hoc requests by Manager or Vice President of Casino Marketing.

• Assists Promotions and Events team with registration of guests for events.

• Ensures that all guests have a favorable gaming experience by providing friendly, personalized, and efficient guest service.

• Maintains knowledge and communicates important information about the casino including promotions, events, myViejas benefits, all gaming area locations, restaurants, and outlet center information.

• Follows all established gaming laws and regulations and all casino policies and procedures.

• Performs all related and compatible duties as assigned

STYLE SERVICE COMMITTMENT

All Team Members commit to delivering Viejas STYLE Service, our own unique delivery of hospitality service that creates an experience our Guests never want to leave. As a Viejas Team Member, your commitment to - and upholding of --- these standards is important and necessary to ensure Viejas is a place our Guests and Team Members enjoy as a place to stay, play, dine and work!

INTERACTION

• Interacts with guests and peer groups.

SUPERVISION

• Does not provide supervision to others.

Required Skills

KNOWLEDGE AND SKILLS

• Strong written, verbal and interpersonal communication skills.

• Strong guest service skills and attention to detail.

• Excellent time/project management and organizational skills with ability to handle multiple projects.

• Proficient in MS Word, Excel, PowerPoint, Access, Outlook, and player tracking system.

• Must be a self-starter and able to adjust to change.

• Must be adaptable to change in a fast-paced environment.

• Enthusiastic and determined to learn marketing and communications.

Required Experience

EDUCATION/CERTIFICATION AND EXPERIENCE

• Bachelor's degree in marketing, economics, information system, advertising, business administration or related field or three (3) years of experience in relevant subject area

• Experience in a marketing/CRM team is preferred.

• Exposure to optimizing CRM techniques, segmentation, and campaign planning is preferred.

• Experience in front-facing customer service role in the gaming industry is preferred.