The Marketing Campaign Specialist is a critical position for Carbonite's corporate business. Our marketing campaigns help us achieve our growth expectations by driving leads, pipeline, and new customers. Reporting to the Director, Brand and Marketing Campaigns, this person will be responsible for supporting and overseeing execution of our channel marketing campaigns; working cross-functionally to build thought leadership, engagement, and increased pipeline through our channel partners. This person would work with internal teams and external agencies to help us build successful and scalable ABM and digital marketing programs.
Your First Six Months:
Understand our internal and external teams and how we operate to bring campaigns to market.
Familiarize yourself with our predictive analytics tool, our media channels, and our measurement strategy.
Understand our historical results for all programs including display advertising, retargeting, paid social media, paid search, content syndication, and webinars.
Become familiar with our channel ecosystem inclusive of MSPs, VARs, Distributors, Nationals, and Strategic Alliances.
Run pilot campaigns and measure performance.
Six to Twelve Months and Beyond:
Manage and support execution of targeted marketing programs with key partners.
Track performance and optimize our ABM efforts to influence key partners and named accounts.
Be the liaison between our internal team and external agencies as it relates to channel marketing plans from a media and creative perspective.
Work with our marketing operations team to measure performance of marketing campaigns and report to the leadership team on a regular basis.
Make budget allocation recommendations based on performance.
Key Challenges to Overcome:
The main challenge of this role is that it requires not only a great balance of analytical and soft skills, but also requires the candidate to be excellent at orchestration and at working through others. A campaign manager's responsibility includes getting things done through other people, which requires high levels of accountability and proactiveness. It also brings a lot of visibility to the role and opportunities to grow as part of the team.
What will make you successful at Carbonite:
A track record of good judgment and decision-making in positions with significant responsibility
Highly autonomous and able to independently identify high value projects and drive them completion
Demonstrated leadership capability in cross-functional team environments
High degree of comfort with complex technical environments
Having and being able to articulate/defend an informed opinion on important topics
Skills & Experience:
1-3 years' experience executing digital marketing or ABM campaigns.
Demonstrated experience with Salesforce.com reporting.
Excellent interpersonal communications skills, both written and oral, and the ability to influence internal and external stakeholders.
Previous experience working in a channel marketing role strongly desired.
Google AdWords and Google Analytics certifications are a plus.
Carbonite provides a complete Data Protection Platform for businesses and the IT professionals who serve them. From backup and disaster recovery to data migration, high availability and endpoint protection, our flexible solutions can be tailored to meet the data protection needs of any business.
Carbonite solutions are strengthened by our outstanding team members and through strategic acquisitionslike our purchase of leading endpoint protection provider Mozy Inc., and high availability specialist DoubleTake Software. Our laser focus on security and our track record of meeting customers' unique requirements are two more reasons why businesses around the globe depend on Carbonite.
Carbonite is made up of over 1,000 smart and dedicated individuals who work at locations all over the world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. With our robust Data Protection Platform, we are well-positioned in a rapidly growing market. We're currently looking for talented people to join the Carbonite team both in the U.S. and globally. Are you ready to grow with us? #LI-BW1
Carbonite, Inc. is an equal employment opportunity and affirmative action employer does not discriminate based upon race, color, religion, sex, national origin, age, genetic information, gender identity or expression, sexual orientation, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. Upon request, accommodations will be made available during the recruitment process for applicants with a disability. If you require accommodations, we will work with you to provide or arrange for the provision of suitable accommodation wherever possible. All qualified applicants are encouraged to apply.