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Marketing Campaign Manager

Expired Job

Baxter Vernon Hills , IL 60061

Posted 4 months ago

Marketing Campaign Manager

Req #: 18000H20_en

Location: Vernon Hills, IL US

Job Category: Baxter Credit Union

Date Posted: 9/13/2018 11:31:11 AM

Baxter International

Description

This is a great role, on a great team, at a great company. If you're great too, we want to hear from you!

The Marketing Campaign Manager will be an integral part of a team that strives to seamlessly plan and deliver marketing campaigns that support organizational goals. This person will apply analytics and insights to drive continual optimization of campaign responses, and have fun along the way!

You'll be the right fit if you're a collaborative, detail-oriented, strategic thinker with experience in developing cross-channel campaign strategy, defining target audiences, executing email/direct mail tactics, and analyzing cross-channel performance.

  • Lead data-driven processes from campaign planning to delivery to reporting across assigned business units

  • Execute targeted, email/direct mail marketing campaigns utilizing Adobe Campaign Management system to drive efficient campaign production and performance

  • Be the subject matter expert on assigned products/services and primary liaison between marketing and the respective business partners

  • Gather campaign inputs from business stakeholders to complete detailed creative briefs and identify target audiences

  • Partner with internal marketing teams to develop integrated, engaging strategies that ensure marketing objectives are strategically aligned throughout the member journey

  • Analyze, summarize and communicate cross-channel campaign results to drive better response rates for future campaigns

  • Coordinate with marketing teams and external vendors for targeting, creative development and print fulfillment

  • Deliver campaign projects on-time and within budget

Qualifications

  • Bachelor's degree with preferred emphasis in marketing, business administration/management, analytics or similar field

  • 3+ years of campaign (including email) management experience

  • 1+ years using Adobe Campaign Manager or similar system

  • Knowledge and understanding of financial products and services, including financial reporting

  • Demonstrated analytical skills (including performance and ROI)

  • A basic understanding of Marketing concepts and behavior-based analytics

  • Proficiency in project management software (e.g. WorkZone)

  • Proficiency in Microsoft Excel and PowerPoint

  • Effective interpersonal and communication skills

  • SQL, data warehouse and HTML coding knowledge is a plus

  • Experience using analytics or web tools (e.g., Google Analytics, Sitecore) is a plus

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law

EEO is the law - Poster Supplement

Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to Americas_TTA@baxter.com and let us know the nature of your request along with your contact information.


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Marketing Campaign Manager

Expired Job

Baxter