Marketing Campaign Manager

Alteryx San Mateo , CA 94401

Posted 8 months ago

Overview:

Alteryx, Inc. is looking for a results-oriented Marketing Campaign Manager with expertise setting strategy, planning and executing industry and targeted marketing programs. As a member of the Demand Generation team, you will be responsible for developing a deep understanding of Alteryx's target audiences and execute highly effective marketing campaigns that achieve pipeline and revenue goals within new and existing accounts.

The ideal candidate will have the ability to thrive in a fast-paced environment, is analytics-savvy, has high standards, great attention to detail, and a passion for taking things to the next level!

Responsibilities:

  • Conceptualize, execute, and continually innovate high touch, multi-channel marketing programs, align with marketing and sales stakeholders to drive new audience acquisition and support pipeline and revenue goals.

  • Maintain comprehensive account profiles and personas to align marketing and sales in defining the target audience required to achieve revenue goals. Work with sales to identify gaps in key personas as well as develop an acquisition strategy to add key personas and deepen our relationship within existing accounts.

  • Evaluate 3rd party demand generation opportunities; Build relationships with new vendors and associations to drive market penetration.

  • Partner with Content and Solutions Marketing to define and create innovative marketing assets that are aligned to the buyer's journey and convey how Alteryx addresses specific industry and/or departmental challenges in a personalized and engaging way.

  • Orchestrate a captivating customer journey through personalized inbound/outbound campaigns leveraging digital, media, analyst relations, virtual and in-person events as engagement vehicles to deliver fully integrated campaigns.

  • Set goals and define metrics for each campaign including targeted lead flow to maximize pipeline generation and acceleration. Monitor campaign metrics, analyze and report results making recommendations for optimization.

  • Deliver succinct presentations to showcase your results against goals, share successes and learnings and recommend action plans for continual improvement.

  • Lead integrated quarterly planning process in partnership with digital, field, partner and solution marketing teams; establish and manage respective program budget.

  • Evaluate 3rd party demand generation opportunities; Build relationships with new vendors and associations to drive market penetration.

  • Deliver succinct presentations to showcase your results against goals, share successes and learnings and recommend action plans for continual improvement.

Qualifications:

  • BA in marketing or another related field

  • 4-7+ years of technology marketing experience

  • Strong campaign orchestration, message optimization, persona and buying cycle experience required

  • Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business

  • Experience driving demand within the Financial Services, Retail, and Higher Education industries is a plus

  • Ability to work successfully in an ever-changing environment with competing priorities

  • Must be metrics driven and be a very strong analytic thinker

  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget

  • Proficiency in Salesforce.com and a marketing automation platform (Marketo preferred)

  • Creative, innovative, resourceful

  • Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision.

  • Excellent written and verbal communication skills

  • Some travel required

Alteryx, Inc. is an Equal Employment Opportunity Employer

Unsolicited third party/agency profiles and resumes will not be considered


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Marketing Campaign Manager

Alteryx