Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Marketing Campaign And Strategy Director - Req. 1800926

Expired Job

Raymond James Detroit , MI 48222

Posted 5 months ago


Job Summary:

Under limited direction, uses specialized knowledge and skills obtained through experience to lead multiple complex marketing campaigns, direct advertising and communications activities. Works independently on complex assignments that are broad in nature requiring originality and ingenuity. Leads key product marketing strategy functions for the firm while ensuring proper branding, communications and production goals are met. Resolves or recommends solutions to complex problems.

Essential Duties and Responsibilities:

  • Works directly with sales and creative team members on projects; conceptualize, initiate, research, and write

  • Maintains a prioritized schedule of deliverables while adjusting to changing priorities.

  • Oversees website and campaign tracking functions and oversees management of website campaigns, updates, and enhancements along with campaign tracking for effectiveness.

  • Identifies marketing technology and infrastructure needs to improve user experience, campaign execution and reporting. Leads roll-out and implementation of new campaign tools.

  • Drives excellence in copywriting, design and user experience.

  • Performs other duties and responsibilities as assigned.


Knowledge, Skills, and Abilities:

Knowledge of:

  • Exceptional technical knowledge expected of senior writer, designer/art director, and media/interactive roles.

  • Marketing processes and overall business knowledge to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.

  • Social media management.

Skill in:

  • Organizational, planning and time management skills - as well as a "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion.

  • Excellent written and oral communication skills, as well as strong interpersonal skills.

  • Developing and managing marketing projects.

  • Thinking independently to consider the business reality of decisions related to creative work.

Ability to:

  • Deliver a positive public perception of product, brand and company through communications, web and social media.

  • Exceptional ability to interpret or develop creative strategy

  • Refine copy and enhance messaging by setting the appropriate tone, to create or refine overall visual tone, to enhance a full range of interactive communications.

  • Work accurately with attention to detail on marketing materials, presentations and written communication.

  • Organize, manage and track multiple projects with frequently changing priorities in a fast-paced work environment.

  • Work in a client-focused and team-based environment and execute at a high level

  • Work independently with minimal oversight.

Educational/Previous Experience

  • Bachelor's Degree in business, marketing, communications, design, English or related field with a minimum of ten (10) years of related work experience.


  • Any equivalent combination of experience, education, and/or training as approved by Human Resources.


  • None Required.
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Strategy & Analytics Manager

Quicken Loans Inc

Posted 1 week ago

VIEW JOBS 9/14/2018 12:00:00 AM 2018-12-13T00:00 Who We Are We're America's largest mortgage lender, closing loans in all 50 states. J.D Power ranked Quicken Loans "Highest in Customer Satisfaction in Primary Mortgage Origination" for the past eight consecutive years, 2010 – 2017. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for four consecutive years, 2014 through 2017, each year the company was eligible. There's a simple reason we've been so successful: We care about the people we work with. If you're tired of stuffy, bureaucratic workplaces, then you'll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won't find anywhere else. Quicken Loans was named #1 in ESSENCE Magazine's first ever list of "Best Places to Work for African Americans" in 2015. We've been on Computerworld's "Best Places to Work in IT" list for 13 years running, hitting #1 the last five years. We were also ranked #14 in FORTUNE Magazine's list of "100 Best Companies to Work For" in 2018, remaining in the top-30 for the past 15 years. What You'll Do/Need The Team Leader of Marketing Strategy & Analytics is responsible for translating business performance into clear and actionable insights for our marketing team. This individual should be fueled by an insatiable desire to uncover insights and find solutions, which will drive the business forward. The ideal candidate will have a mix of both marketing and analytic experience. In addition, they should have demonstrated the ability to connect the dots between our marketing initiatives and actual results in order to make actionable recommendations. Responsibilities * Cultivate the talented individuals on your team to grow their own analytical, communication and leadership skills * Measure impact of marketing campaigns across various channels and help to facilitate the development of meaningful reporting visualizations * Deliver client insights and strategic analyses that are actionable and support assessment of ROI * Provide forward-looking analyses to assess future opportunities, communicate insights clearly, and translate insights to action * Drive data quality, structure and overall analytics best practices and standards within the organization Requirements * Bachelor's degree in mathematics, marketing, business, economics, finance or related field * 5 years of analytics or marketing consulting experience * Ability to process large amounts of complex information and present concise conclusions drawn from this information to a variety of audiences * Aptitude and passion around data illustration and unbiased story-telling * Experience leading teams, managing people and running complex projects, including accountability for project design, execution and adoption * Ability to create a compelling business case and influence business leaders to adopt recommended approaches and programs * Ability to work under tight deadlines in a high-pressure and continuously evolving environment * Experience implementing and managing a broad variety of qualitative and quantitative evaluation projects and knowledge of data analysis techniques * Strong written and verbal communication skills for a diverse audience * Experience developing an organizational results-oriented learning culture * Strong interpersonal skills and the ability to work effectively as part of a team * Excellent team member development skills * Self-motivated, with a can-do spirit; always ready to lead and to learn What You'll Get * Excellent benefits package that includes a 401(k) match, medical/dental/vision insurance and much more * Opportunities to participate in professional and personal development programs, including personal empowerment coaching, leadership training and ongoing personal growth training * Other incentives, contests and rewards, including trips, event tickets, cash prizes and more Why We're Different Corporate politics not your strong suit? The anti-corporate culture of Quicken Loans gives our team members the initiative to build solutions together and grow both personally and professionally. At Quicken Loans, we're in the business of putting roofs over our clients' heads, but we certainly aren't putting ceilings on our team members' careers. If you're interested in working in a place with a philosophy that's truly different, apply today. Quicken Loans is an equal opportunity employer. Disclaimer: Quicken Loans received the highest numerical score in the proprietary J.D. Power 2010 – 2016 Primary Mortgage Origination studies and the 2014 – 2017 Primary Mortgage Servicer studies. 2016 Origination (or Sales) based on 5,182 total responses and measures the opinions of customers who originated a new mortgage or refinanced within the past 12 months, surveyed in July – August 2016. 2017 Servicing based on 7,374 total responses and measures the opinions of homeowners on their mortgage servicing company, surveyed in March – April 2017. Your experiences may vary. Visit Quicken Loans is the #1 online lender based on the ranking of Quicken Loans in comparison to online residential mortgage lenders included in the Inside Mortgage Finance "Top 50 Mortgage Lenders" report from Q2 2017. Quicken Loans Inc Detroit MI

Marketing Campaign And Strategy Director - Req. 1800926

Expired Job

Raymond James