Marketing Campaign Analyst

Position Summary

Are you a creative thinker who loves to be on the cutting edge, solving problems though innovative technology solutions? Are you passionate about customer strategy, digital design, marketing, and platform development? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers' interactions with the public sector.

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

• Cross-channel customer engagement strategy, design, and development (web, mobile, social, physical)

• eCommerce strategy, implementation, and operations

• Marketing Content and digital asset management solutions

• Marketing Technology and Communication Technology solutions

• Marketing analytics implementation and operations

• Acquisition and engagement campaign ideation, development, and execution

• Agile based, design-thinking, user-centric, empirical projects that accelerate results

Work you'll do:

Marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities, and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

As a Marketing Campaign Analytics Lead, you will support data-driven, analytical decisioning for our clients. You will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics.

Key responsibilities include:

• Developing and implementing advanced analytics and modeling techniques to help us understand the impact of our marketing and advertising campaigns for our clients

• Analysis of campaign performance to derive insights that drive better campaign performance

• Management of experiments to improve advertising and marketing performance

• Gather and analyze data from various sources, including CRM, web analytics, and media platforms, to identify trends and opportunities for growth and improvements in campaign strategy

• Conduct attribution analysis to determine the impact of each marketing touchpoint on customer behavior

• Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels

• Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more

• Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts

• Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools

• Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment

• Serve as subject matter expert and assist in development of pre-sales proposals, internal trainings, and data-driven best practices

• Provide support, coaching, and training to assist in the career development of team members to support the growth of the practice

Qualifications

Required:

• Bachelor's degree required, preferably in the field of communications, creative writing, journalism, public relations, or something similar

• 3+ years of experience in marketing, advertising, and commerce analytics

• 2+ years of audience discovery and segmentation, measurement, modeling strategy, and data quality

• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

• Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred:

• Extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO

• Experience supporting and/or leading delivery teams while partnering with internal cross-functional teams

• Strong client facing experience,

• Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts

• Knowledge of industry trends and upcoming changes in marketing measurement best practices

Information for applicants with a need for accommodation:

https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

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Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Our purpose

Deloitte's purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte's purpose, commitments, and impact.

Professional development

From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 184660