Markwins Beauty Brands, Inc Industry , CA 91714
Posted 2 months ago
Position Summary
The Marketing Business Analyst reports to the AVP, Brand Marketing
Essential Tasks, Duties, & Responsibilities
Collects and analyzes data from different sources to evaluate one or more of the following: business results, market trends, user behavior, customer acquisition, loyalty, competitive landscape, cost/benefit, and value attributed to marketing activities
Designs standard dashboards to monitor and share business health and performance, aligned specifically to the Brand's annual growth objectives
Identifies and monitors competitors, web traffic, and conditions or changes in customer behavior that may affect sales and formulates effective marketing techniques
Collaborates with the digital marketing analytics team to interpret, report out, and improve campaign efficacy over time
Performs both product and customer segmentation analysis to determine appropriate focus areas. Develop marketing models to determine the impact of marketing, price elasticity, and promotional lift
Understands competitive landscape, surveys VOC (voice of customer), completes specific research projects in support of product and strategic planning process, and assists in developing unique value propositions for products
Supports the strategic marketing, commercial, product, and other cross-functional teams on the division's strategy, action plans, and execution
Partners with commercial teams to drive the ideation, creation, analysis, presentation, and championing of new sales initiatives or business growth opportunities
Supports the development of compelling business case(s) for key initiatives, including detailed market and financial analysis
Responsible for assisting the Marketing leadership as assigned in duties required to meet business objectives
Perform other duties as needed and directed by management
Qualifications
Minimum Qualifications
Education & Experience
Bachelor's degree required, preferably in Business, Marketing, Finance, or Engineering
5 years of relevant experience in Business Analysis, Business Strategy, Strategic Marketing, Market and Competitive Intelligence, Product Management, Project Management, Finance, and Data Analysis, preferably in the CPG industry
Business Intelligence software, visualization, and dashboard creation experience (Tableau, Power BI, other) - Intermediate to Advanced skill set
Advanced Microsoft Excel experience: additional database and programming experience preferred
Knowledge, Skills, & Abilities
Strong leadership in establishing work priorities for multiple projects, accepting responsibility, developing confidence & respect, and shifting priorities to accommodate change
Good at prioritizing workload
A proven ability to foster innovation
Creative problem solving by developing data analysis, demonstrating strong financial acumen, identify trends and suggesting result-oriented action plans
Clear, concise, and effective written and verbal communication is critical
Strong proficiency in Microsoft Excel/Power Point/Word
Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Working Conditions:
Good working conditions, with the absence of disagreeable conditions.
Salary:
Pay commensurate with experience.
Benefits:
Comprehensive benefits package includes employer paid health benefits and 401k match. Benefits typically offered only to full-time employees.
Markwins Beauty Brands is an Equal Opportunity Employer
Markwins Beauty Brands does not discriminate in practices or employment opportunities on the basis of an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.
Markwins Beauty Brands, Inc