Marketing & Brand Development Specialist (Marketing Development Coordinator)

Position Description

Seattle Center is recruiting for a dynamic marketing development professional with proven knowledge and experience to create, manage and execute traditional and digital marketing programs and strategies that meet organizational objectives, build brand awareness, drive event attendance, and build new business partnerships to extend reach and generate revenue.

This position is in the Marketing business unit, reports to the Seattle Center Marketing Manager, and works closely with the Seattle Center Division Director for Marketing & Strategic Partnerships.

As part of the Marketing team, this position will be responsible for establishing Seattle Center as a top tier destination for local residents, as well as tourists and regional, national and international visitors. The Marketing & Brand Development Specialist (Marketing Development Coordinator) will join a team that generates targeted advertising, marketing and communications campaigns and initiatives to promote a wide range of public, cultural, and commercial events including major concerts and festivals, family shows, arts performances, sporting events and other activities. Programs may be in support of Marion Oliver McCaw Hall, Climate Pledge Arena, other campus facilities, Seattle Center-produced programming such as Festál, Winter/Summer Fitness, Movies at the Mural and Winterfest, programming created by community and campus resident organizations, and initiatives in partnership with neighbor organizations such as the Uptown Arts and Cultural District, Visit Seattle, Downtown Activation Plan (DAP), and Downtown Seattle Association.

Additionally, as part of the Marketing team, this position partners with Seattle Center internal business units to provide overall coordination and account/project management to develop, implement and facilitate understanding and execution of a department-wide marketing vision, maximizing opportunities for cross-promotion and new revenue.

Marketing/Advertising Programs including MarCom Platform (eblast, website, digital signage, social): 

• Create, manage, develop, execute, and track Seattle Center brand and marketing plans and programs across multiple platforms using assets that include traditional and digital advertising, social media, collateral, print and digital signage, and sponsorship activation.

• Track and analyze marketing performance and effectiveness.

• Share results with Seattle Center marketing and other business units and integrate findings into future activities and initiatives.

• Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities.

Marketing Program Management and Execution

• Define, gather, organize, and track content from multiple internal and external resources to create marketing assets, as well as tactics associated with specific marketing programs.

• Organize content for creative execution, and route creative for review and internal/external approval.

• Manage project budgets including funds from internal and external resources.

• Coordinate, track and communicate status of project deliverables and deadlines.

• Track and process project/program-related expenses.

Media Plans and Business Partnerships

• Create media plans, and negotiate and place media buys for traditional and digital tactics, while also pursuing added-value opportunities.

• Build and leverage existing relationships with media and local industry to extend marketing reach, establish trade opportunities and enhance efforts for mutual benefit.

Sponsorship

• Partner with Sponsorship team to execute marketing deliverables for contracted partners.

• Responsibilities may include ideation and strategy development/execution of marketing, advertising, and communications assets plus media plans to enhance sponsor exposure.

Event Marketing

• Manage development, execution, communications, and coordination of marketing programs with cross-functional internal and external teams, contractors/consultants, external agencies, and outside business partners to drive event attendance and increase ancillary revenues.

Commercial Marketing

• Partner with marquee commercial clients to drive traffic to new events, raise awareness to secure repeat business, and expand our portfolio of event offerings.

Relationship Management

• Communicate marketing objectives, strategies and execution details to Seattle Center Executives and management, business units, cross-functional and external teams to ensure integration and support.

• Develop and manage relationships with Seattle Center resident organizations, internal and external creative teams, business partners, agencies, vendors, and other resources to create and pursue opportunities for cross-promotions and new revenue.

Minimum Qualifications

Requires two years minimum experience in developing or implementing marketing plans and a baccalaureate degree in marketing, business administration (or a combination of education and/or training and/or experience which provides an equivalent background required to perform the work of the class).

Desired Knowledge, Skills, and Experience

You will be ready to take on this role with some combination of experience and skills as indicated below: 

• 5-7 years of traditional and digital marketing and advertising experience

• Tourism, hospitality, retail and/or event marketing experience

• Skilled at creation of marketing programs, and with development, hands-on execution, and analysis of plans and their tactics

• Experienced with creating media plans, as well as negotiation, placement and management of paid traditional, digital and social media buys and their budgets

• Expert account, project, and budget management skills, multi-tasker,  detail-, deadline- and results-oriented

• Able to leverage support and drive collaboration for marketing plans from diverse stakeholders including internal and cross-functional teams, contractors/consultants, community and resident partners, public- and private-sector organizations, and external agencies

• Strategic, analytical thinker who executes methodically, and can pivot quickly in a dynamic, fast-paced work environment

• Proficiency with online content, mobile marketing, and social media marketing and development strategies

Work Environment/Conditions

The work is performed in an office environment. Hybrid work arrangements will be considered, with some weekly on-site work required.Additional Information

This position is classified as a Marketing Development Coordinator.  

The full pay range for this step-progression position is $48.43- $56.39 per hour. New employees begin at Step 1 of the pay progression, which is $48.43 hourly. Current City employees' starting rate of pay will be based on Personnel Rules regarding promotions.

How to Apply

Applications are reviewed after the posting closes. You must submit the following items to be considered for this position no later than 4:00 PM Pacific Time on Tuesday, July 9, 2024.

• Completed NEOGOV online application.

• Supplemental questionnaire responses.

• Cover letter describing how your skills and experience align with the stated job responsibilities and qualifications.

• Current résumé indicating relevant experience and education.

Your application may be rejected as incomplete if you do not include the relevant information in the application. Cover letters and/or resumes are not accepted in lieu of a completed application. Applications and/or Supplemental Questionnaires that state "see my resume" or "see my personnel file" are considered incomplete and will not be accepted.

IMPORTANT NOTE: To align with our commitment to equity and the City of Seattle's Race and Social Justice Initiative, Seattle Center is collecting cover letters and resumes without personal identifiers to achieve a blind screening process.

Background Check

• This position involves background check of conviction and arrest records in compliance with Seattle's Fair Chance Employment Ordinance, SMC 14.17. Applicants will be provided with an opportunity to explain or correct background information.

Why work at the City?

The City of Seattle recognizes every City employee must play a role in ending institutional and structural racism. Our culture is the result of our behavior, our personal commitments, and the ways that we courageously share our perspectives and encourage others to do the same. To cultivate an antiracist culture, we seek employees who will engage in dismantling racist policies and procedures, unlearn the way things have always been done, and create and provide equitable processes and services. Seattle Office of Civil Rights)

The City of Seattle offers a comprehensive benefits package including vacation, holiday, and sick leave as well as medical, dental, vision, life, and long-term disability insurance for employees and their dependents. More information about employee benefits is available on the City's website at: https://www.seattle.gov/human-resources/benefits/employees-and covered family-members/most employees-plans

For helpful tips on the application process and recruitment process: Working at the City

- Human Resources | seattle.gov

About Seattle Center

Seattle Center is the region's premier civic, arts and family gathering place in the core of our city and region, home to more than 30 arts, cultural, and entertainment organizations, family attractions, and tourist amenities. Our mission is to create exceptional events, experiences, and environments that delight and inspire the human spirit to build stronger communities. To support this work, Seattle Center employs 220 full-time employees and hundreds of intermittent workers. As a department of the City of Seattle, Seattle Center contributes to the quality of life for Seattle residents--and the region's economy and image as its top visitor destination.

In 2023, Seattle Center expanded its role to provide operations, maintenance and public safety services for Seattle's new Waterfront Park, a series of new public spaces on Seattle's downtown waterfront between Pioneer Square and Pier 62. Seattle Center will bring its deep experience successfully managing public space to the Waterfront in partnership with the non-profit Friends of Waterfront Seattle, which already offers a range of recreational and cultural programming to the community. Our goal is to grow Seattle Center's team by 20% over the next two years to meet this new opportunity, building out a unified team to support both Seattle Center and the new Waterfront Park by the time it is completed in 2025.

Visit us at http://www.seattlecenter.com.