Fathom Online Marketing Cleveland , OH 44114
Fathom is searching for a Marketing Automation Strategist to join our growing family! We are seeking a driven individual who is looking to make a BIG impact in growing Fathom and our clients' businesses.
Develop, deploy and help execute all marketing campaign strategies in support of our clients' lead generation activities, corporate communications and service related communications
Provide technical, functional and strategic expertise of the email / lead management application in use, and train / educate others as needed
Accountable for setting benchmarks and KPIs that relate to our client's goals, and report on the performance and impact of each marketing initiative
Regularly align our clients' efforts with other departments (sales, marketing, operations) and their business goals and objectives
Continually work to improve the quality of lists and databases through the system
Share best practices of digital marketing efforts to internal stakeholders and ensure that these are followed and upheld
B.S. or B.A. degree in marketing, advertising, communications or equivalent professional experience in digital marketing
4+ years of digital marketing experience desired, B2B experience preferred
Experience with marketing automation: campaign creation, database management, integration with CRM, end-to-end reporting.
Experience working with Marketing Automation Platform such as Marketo, Hubspot, ExactTarget, Eloqua, Silverpop, Pardot, Sharpspring, etc.
Marketo experience highly preferred
Basic understanding of HTML
Strong communication skills with the ability to manage people and personalities at all levels of the organization, with a 'can do / consultative' approach
Strong project planning and execution skills, with a strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
Excellent organizational skills with the ability to prioritize, multitask and manage time effectively