Marketing Automation Specialist

Sealed Air Corporation Charlotte , NC 28201

Posted 2 months ago

Sealed Air is in business to protect, to solve critical packaging challenges and to leave our world better than we found it. Our portfolio of leading packaging solutions includes CRYOVAC brand food packaging, SEALED AIR brand protective packaging and BUBBLE WRAP brand packaging, which collectively enable a safer, more efficient food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.9 billion in sales in 2020 and has approximately 16,500 employees who serve customers in 115 countries. To learn more, visit www.sealedair.com.

Job Summary

The Digital Growth and Experience organization within Sealed Air is responsible for identifying, prioritizing, and creating engaging, connected experiences which compel audiences to take action.

The Marketing Automation Specialist will be a power user of our marketing automation platform and fully leverage its capabilities. He/she is responsible for building, executing, and measuring end-to-end automated online campaigns. Working closely with designers, content teams, and project managers, this role will translate marketing requirements into functional campaigns within Marketo. This person will be tasked with the ongoing planning, optimization, and execution of marketing automation processes and programs to support the overall digital marketing strategy. The ideal candidate is technical, organized, results-driven, and has a strong foundation in marketing automation.

The position reports to the Global Digital Marketing Automation Manager and will be based at our headquarters in Charlotte, NC and/or potentially remote.

Responsibilities

  • Develop and execute campaign operations including program setup, audience, digital asset creation, testing, deployment and continually evaluate these for improvements

  • Support essential marketing operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, etc.

  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

  • Perform stringent quality assurance on assets and programs to verify accuracy

  • Leverage UTMs, landing pages, forms, and other tools to ensure marketing communication engagement is captured and quantified

  • Create and analyze campaign performance reporting, making recommendations to improve campaigns, and creating visibility into results

  • Support campaign efforts for in-person and virtual event promotions

  • Educate the global and regional digital marketing teams on how to best leverage current technology and automation for increased performance

Required Qualifications

  • Bachelor's Degree or equivalent work experience

  • 3+ years of experience in marketing automation; prior experience with Marketo preferred

  • Experience with Adobe Experience Manager, Adobe Analytics, Adobe Target, Google Analytics, Google Tag Manager, and/or other tools preferred

  • Knowledge of database management concepts and best practices

  • Strong analytical skills with an ability to translate data into action

  • Skilled in problem-solving and project management

  • Self-starter with a history of pushing for deadline-driven results

  • Can work effectively with remote teams

Additional Qualifications

  • Industry Experience with B2B

  • Strong verbal and written communication skills

  • Knowledge of email best practices, including industry benchmarks, mobile-first design principles, GDPR, and other anti-spam laws and regulations

  • Knowledge of A/B testing, email metrics & KPIs, and conversion optimization

  • Comfortable working with large data sets

  • Working knowledge of HTML/CSS

Requisition id: 36477

Relocation: No

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or protected veteran status.

LINK1 MON1

WHY WORK AT SEALED AIR?

It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air's global resources and expertise.

  • Corporate sustainability. It's about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.

  • Customer Success. Meeting our customers' needs. At Sealed Air it's more than a goal, it's an integral part of our business practices, our innovative solutions, and our values.

  • Leaving our communities better than we found them through dedication of time, talent and resources.

Nearest Major Market: Charlotte

Job Segment: Developer, Web Design, Supply, Database, Marketing, Technology, Creative, Operations

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Automation Specialist

Mcgrath Rentcorp

Posted 5 months ago

VIEW JOBS 7/28/2021 12:00:00 AM 2021-10-26T00:00 McGrath RentCorp is the BEST Company you may never have heard of. Delivering nearly $600 million dollars in revenue each year, our B2B rental and services company serves the U.S. and international markets through five diversified divisions. While we started out small, over 40 years ago, today we have grown into an organization of more than 1,000 employees and 35-years as a publically traded company (NASDAQ: MGRC). Throughout our growth, we retained our close-knit feel and exceptional company culture that is so hard to find nowadays. If you are looking for a company that values you and your ideas, while offering stability and a place where you can truly make a difference, we want to talk to you! We are seeking a Marketing Automation Specialist (depending on location, either fully remote or office/home hybrid), to develop and deploy creative and effective email marketing campaigns across our five divisions. The Marketing Automation Specialist will act as a key strategist in building end-to-end user-focused journeys that increase customer loyalty while ensuring that our customers receive the best communication experience possible. You must be comfortable employing various digital platforms, working with cross-functional partners and quantifying results. To be successful as our Marketing Automation Specialist, you will drive our key business units lead nurturing and client-nurturing initiatives, scale marketing campaigns and oversee database hygiene / segmentation to maximize new client sales and renewals using our Oracle Eloqua platform. Reporting to the Digital Marketing Manager, you will support digital, demand generation and client marketing efforts by setting up end-to-end processes that include planning, execution and deep-dive reporting of drip campaigns (including data analytics and metrics) to inform decision-making and future campaign investment. You should also have extensive knowledge of digital marketing channels (SEM/SEO, social media, SMS/MMS, display advertising, web development, etc.), agency knowledge/exposure and a history of driving impact. Primary Responsibilities: * Web Development, Data Augmentation, Customer Journey Mapping, Email Marketing, User Generated Content and Blogs * Managing Oracle Eloqua and other automation tools * Drive demand, leads and retention through best digital practices and marketing programs * Create, execute, and optimize marketing automation programs and lead nurturing campaigns * Fully understand the lead management process for each of the five business units * Uncover opportunities to optimize conversion points across the marketing and sales funnel * Own and oversee database management-segmentation, list acquisition/import, data augmentation and cleansing, web form capture, lead management, etc. * Assist in other digital marketing duties (SEM/SEO, Email, Web, Social Media, Content) assigned * Partner with Business Units, Brand Marketing & Creative Service teams to execute digital campaigns * Continuously update and optimize all divisional websites * Partner with multiple agencies as an extension of our core team * The job also requires higher-level executive interaction skills. Outstanding communication and influence skills welcomed * An ability to keep team members and agencies working within established timelines/deadlines * Ability to adapt to last minute changes and reprioritize jobs * Able to take projects from start to finish with minimal supervision The Intangibles: * You want to be an integral part of a team who makes an impact and drives our company forward * You are smart, resourceful, driven to succeed and thrive in a fast-paced environment * You are not afraid of trying new things or rolling up your sleeves and getting your hands dirty * You embrace technology, keep an open mind and aim to learn something new every day * People call you detail oriented and you embrace it * Positive outlook and "can do" attitude are two of your key attributes * You move the needle, demonstrating progress, growth and improvement each and every day * The same old, same old bores you to tears. You think creatively, love bringing new ideas to the life * You embrace challenge… and are competitive * You thrive at relationship development, both internally and externally * Compliments abound around your excellent written and verbal communication skills * You are a team player in every sense of the word and hungry to learn * You propose solutions vs. restating problems * You have the will to persevere… you embody true grit, tenacity, determination and you refuse to fail * You have a great sense of humor and people love to work with you. Your laugh and effervescent personality makes your office (or Zoom) a better place to work Experience/Education Desired: * 3-7 years of Email Marketing and Automation experience. Knowledge surrounding demand generation tactics preferred. B2B experience a major plus * Must be proficient in marketing automation and email marketing platforms. As previously stated, Oracle Eloqua experience especially noteworthy and valued * Experience supporting SEO/SEM initiatives and campaigns desired. Experience with Google Ads, Google Keyword Planner, Google Analytics, Google Search Console and Google Tag Manager ideal * Expertise in social media strategies and website usability best practices a major plus * Exceptional knowledge of modern B2B marketing strategies, concepts, tools and practices * Experience analyzing data from CRM and BI tools to understand performance * Experience in mobile optimization, eCommerce and SMS/MMS a plus * Knowledge of HTML, Drupal, WordPress, Concrete 5, motion-graphics appreciated * Video editing (Adobe Premiere Pro, Final Cut Pro X, Adobe Premiere Elements, Adobe Premiere, Corel VideoStudio, Pinnacle Studio, etc.) experience also considered a plus * Bachelor's degree in business, marketing, or communications desired Position may be located in: Livermore, CA; Mira Loma, CA; San Diego, CA; Tacoma, WA; Redmond, OR; Salt Lake City, UT; Dallas, TX; Austin, TX; Deer Park, TX; Tulsa, OK; Atlanta, GA; Mokena, IL; Auburndale, FL; Miami, FL; Charlotte, NC; South Plainfield, NJ; Stafford, VA; The pre-employment screening process includes social security verification and criminal background check. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability and any other legally protected status. Our company uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify Mcgrath Rentcorp Charlotte NC

Marketing Automation Specialist

Sealed Air Corporation