Marketing Automation Specialist

Echostar Corporation Englewood , CO 80110

Posted 3 months ago

EchoStar Corporation (NASDAQ: SATS) headquartered in Englewood, CO, with additional locations world-wide, is a premier global provider of satellite solutions and technology services. Together with its major subsidiaries

EchoStar Satellite Services and Hughes Network Systems EchoStar offers employees the opportunity to explore the boundaries of what's possible in the fields of engineering and the business functions transforming this engineering into revenue.

Hughes is seeking a passionate Marketing Automation Specialist who wants to help both Marketing and Sales get maximum value out of the tools we have today. The successful candidate will be eager to learn and willing to investigate industry best practices and adapt them to our needs. This key member of the marketing team will be responsible for helping us use our software tools to extend our reach and improve the efficiency of the sales team. The right candidate will act as the point of contact with our vendors and help keep us updated on improvements and changes that affect our operations.

Responsibilities:

  • Understand capabilities of our existing Marketing Automation Toolset and act as subject matter expert to marketing and sales teams on how to get the most out of the tools. Our current tools include:

  • SalesForce

  • Marketo / HubSpot

  • DiscoverOrg

  • Hoovers D&B

  • Vidyard

  • LinkedIn Sales Navigator

  • Microsoft Office 365 & Microsoft Teams

  • Oversee the relationship with each tool vendor monitoring renewal dates, organizing training and support from the vendors.

  • Using existing Tools create automation templates that can be used by the Marketing team to execute campaigns quickly.

  • Interact with the Sales, Sales Engineering, and Marketing teams to understand their utilization of the tools and work collaboratively with them to improve efficiency.

  • Reviewing existing marketing campaigns and automate where appropriate.

  • Curate marketing and sales collateral and ensure awareness by the internal teams to the available material.

  • Work with SalesForce administrator to maintain data integrity.

  • Work with SalesForce administrator to implement changes needed to allow increased automation.

  • Implement automated lead scoring practices.

  • Participate in marketing strategy discussions and help shape the future of our team.

  • Automate A/B testing on marketing campaigns to maximize results.

  • Ensure a clear flow of leads into the system and through to the appropriate follow up processes

  • Create nurturing workflows that utilize available content.

  • Analyze campaign activity and results and look for areas to improve.

  • Reporting on all campaigns and automated programs.

  • Recommendations on ways to improve performance and increase goal achievement.

Basic Requirements:

  • Bachelors degree in Marketing, Automation or related field

Preferred Qualifications:

  • Previous experience with SalesForce as part of a Marketing Automation program

  • Previous experience using Marketing Automation platforms Marketo and HubSpot.

  • Basic understanding of CSS/HTML5 in order to make small edits as needed

  • Experience using Office365 Tools (Word, Excel, PPT, OneNote, OneDrive, Planner)

  • Experience with Microsoft Teams a plus

EchoStar and its Affiliated Companies are committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, pregnancy, sex, sexual orientation, gender identity, national origin, age, genetic information, protected veteran status, disability, or any other basis protected by local, state, or federal law. U.S. Citizenship is required for certain positions. EEO is the law.


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Marketing Automation Specialist

Echostar Corporation