Marketing Automation, Senior Associate

JobID: 210533587

Category: Marketing Delivery

JobSchedule: Full time

Posted Date: 2024-06-28T16:22:56+00:00

JobShift:

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The Commercial Banking Digital Marketing team is hiring a marketing automation specialist to focus on the Middle Market book of work.

As a Marketing Automation, Senior Associate, in Commercial Bank, you'll play a key role in conceptualizing, building, launching and optimizing successful marketing automation programs within Salesforce Marketing Cloud. We're seeking a professional with hands-on Salesforce experience, specifically with campaign creation, execution and translating business objectives into successful multi-channel programs.

Job Responsibilities:

• Create and execute the strategy for CRE business using data-driven strategic approach to design multi-step, dynamic engagement using Salesforce Marketing Cloud

• Build email templates, manage email preferences and enforce data hygiene

• Troubleshoot and resolve issues between platforms and their integration points

• Experience translating business needs to drive E2E marketing campaigns from inception to completion with analysis

• Serve as subject matter expert and project manager for Commercial Real Estate email initiatives

• Experience with lead scoring, email templates, nurture programs, preference management and data hygiene

• Serve as strategic partner for marketing automation programs; Collaborate with key stakeholders in tech, sales, marketing and business development to conceptualize campaign strategy, requirements, and design

• Manage integrated marketing campaigns across email

• Continually monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns

• Ensure compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc.

• Partner with analytics and MarTech teams to optimize campaign segmentation and personalization

• Complete daily tasks using team's project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets

Required Qualifications, Capabilities and Skills:

• Bachelor's degree in marketing, advertising, or a related discipline

• 4-6 years' work experience in a digital marketing function

• 4-6 years' work experience with Saas CRM and marketing automation tools, especially Salesforce Marketing Cloud

• Strong project management skills

• Up-to-date on international regulations as it relates to email communication

• Proven experience documenting strategy in a compelling manner and executing the associated plan

• Demonstrated knowledge of digital marketing strategies and tactics

• Ability to work in a highly regulated, fast-paced, and matrixed environment, and flexibility reprioritize depending on business needs

• Proactively collaborate with cross functional teams

• Excellent listening, strategic thinking, and problem-solving skills

• Superior written and verbal communication skills with a strong attention to detail

• Technical skills needed: Database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management and collaboration tools

Preferred Qualifications, Capabilities and Skills:

• Marketing automation certification preferred

• Prefer Marketing experience in a B2B environment