Jpmorgan Chase & Co. Plano , TX 75023
Posted 5 days ago
JobID: 210533587
Category: Marketing Delivery
JobSchedule: Full time
Posted Date: 2024-06-28T16:22:56+00:00
JobShift:
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The Commercial Banking Digital Marketing team is hiring a marketing automation specialist to focus on the Middle Market book of work.
As a Marketing Automation, Senior Associate, in Commercial Bank, you'll play a key role in conceptualizing, building, launching and optimizing successful marketing automation programs within Salesforce Marketing Cloud. We're seeking a professional with hands-on Salesforce experience, specifically with campaign creation, execution and translating business objectives into successful multi-channel programs.
Job Responsibilities:
Create and execute the strategy for CRE business using data-driven strategic approach to design multi-step, dynamic engagement using Salesforce Marketing Cloud
Build email templates, manage email preferences and enforce data hygiene
Troubleshoot and resolve issues between platforms and their integration points
Experience translating business needs to drive E2E marketing campaigns from inception to completion with analysis
Serve as subject matter expert and project manager for Commercial Real Estate email initiatives
Experience with lead scoring, email templates, nurture programs, preference management and data hygiene
Serve as strategic partner for marketing automation programs; Collaborate with key stakeholders in tech, sales, marketing and business development to conceptualize campaign strategy, requirements, and design
Manage integrated marketing campaigns across email
Continually monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns
Ensure compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc.
Partner with analytics and MarTech teams to optimize campaign segmentation and personalization
Complete daily tasks using team's project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets
Required Qualifications, Capabilities and Skills:
Bachelor's degree in marketing, advertising, or a related discipline
4-6 years' work experience in a digital marketing function
4-6 years' work experience with Saas CRM and marketing automation tools, especially Salesforce Marketing Cloud
Strong project management skills
Up-to-date on international regulations as it relates to email communication
Proven experience documenting strategy in a compelling manner and executing the associated plan
Demonstrated knowledge of digital marketing strategies and tactics
Ability to work in a highly regulated, fast-paced, and matrixed environment, and flexibility reprioritize depending on business needs
Proactively collaborate with cross functional teams
Excellent listening, strategic thinking, and problem-solving skills
Superior written and verbal communication skills with a strong attention to detail
Technical skills needed: Database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management and collaboration tools
Preferred Qualifications, Capabilities and Skills:
Marketing automation certification preferred
Prefer Marketing experience in a B2B environment
Jpmorgan Chase & Co.