Marketing Automation Programs Manager

Tableau Seattle , WA 98113

Posted 1 week ago

What you'll be doing

The Marketing Automation Programs Manager is responsible for partnering with lead generation and customer engagement marketing teams to strategize, implement and analyze tier 1 global email marketing programs. Additionally the Marketing Automation Programs Manager will own and operate our technology suite to optimize our programs, targeted audiences and email deliverability.

Some of the things you'll be doing include

  • Plan, design and execute email-marketing communications; in order to execute end-to-end campaigns. Serve as subject matter expert on email deliverability and audience governance.

  • Build scalable reporting views on email engagement, cross-channel attribution and lead funnel movement using Tableau

  • Facilitate global marketing training on campaign execution and best practices

  • Maintain data integrity of our marketing systems and data sources

  • Develop, support and optimize nurture programs for prospects and customers

  • Email development, design and optimization to enhance engagement with Tableau marketing emails

  • Regular, predictable job attendance

Who you are

  • Experienced. 5-7+ years' experience in marketing/marketing operations. Experience with email marketing and automation software preferably Eloqua or Marketo.

  • Domain. Deep technical knowledge of marketing operations, automation, data flows, and campaign execution as well as best practices for sales and marketing processes. Experienced with HTML and email development. Experience with CRM and/or relational databases preferably Salesforce.

  • Analytical. Experience with SQL and Google Big Query. Familiar with Tableau Software or reporting on similar platforms. Ability to analyze data, identify opportunities, and assess the efficacy of marketing programs.

  • A Strong Communicator. Excellent written and oral communication skills.

  • Go-Getter. Ability to think both strategically and tactically and comfortable doing both kinds of work.

  • Detailed. High attention to detail and precision.

  • Educated. Bachelor degree in business related field preferred.

  • You are a Recruiter! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world!

#LI-VI1

Tableau Software is an Equal Opportunity Employer.

Tableau Software is a company on a mission. We help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. Our culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world!

About Us

  • Tableau helps people see and understand data. Our analytics platform fuels exploration, allowing you to quickly answer questions with data and share insights across your organization. Global enterprises, early-stage startups, nonprofits, and governments all use Tableau's intuitive software to quickly transform their data into actionable insights. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world!

Tableau Software is an Equal Opportunity Employer.

Tableau Software is a company on a mission. We help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. Our culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world!


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Tableau