Marketing Automation Manager

Welk Resort Group Branson , MO 65615

Posted 2 months ago

By adhering to Welk Resort's I-Serve service standards, the Marketing Automation Manager is responsible for building and managing our marketing automation for Welk Resorts. The ideal candidate will leverage best practices and capabilities to plan, create, execute, and track highly targeted digital marketing campaigns to meet business goals. As the Manager of Marketing Automation, you will be responsible for implementing and optimizing omni-channel marketing automation campaigns including: email marketing, landing pages, SMS, push notifications, in-app messaging, etc. The candidate must possess a balance of analytical creative, and strategic thinking skills, while being focused and executing high quality digital campaigns.

Essential Duties and Responsibilities (other duties may be assigned):

Resort Wide:

  • Consistently follow the I-Serve standards at all times.

  • Follow all company and department policies and procedures.

  • Attend safety meetings, keep the workplace in safe condition, and work in a safe manner.

  • Adhere to attendance policy and report to workstation at scheduled start time.

  • Propose ideas or find ways to improve services, systems, and/or procedures.


  • Develop scalable, personalized, automated marketing campaigns using Marketing Automation Suite, leveraging email, landing pages, SMS, push notifications, in-app messaging, etc.

  • Create lead capture forms and landing pages to support lead and demand generation programs, to successfully reach new customers and expand revenue growth within existing customer base.

  • Serve as an internal subject matter expert on MC; be the lead administrator of campaigns/marketing journeys, working hands-on within Marketing Automation Suite.

  • Partner with our corporate marketing teams to identify methods of collecting or leveraging customer data, develop campaigns/journeys that are seamlessly integrated with the product experience(s).

  • Manage the prospect and customer database by creating targeted lists and segments and maintain list health.

  • Create meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments.

  • Responsible for system/data integration to improve marketing automations and ensure their successful implementation with marketing technologies and data sources.

  • Collaborate with Stakeholders, Digital Marketing, BI and Digital Analytics to continuously analyze, personalize, and A/B test marketing campaigns.

  • Manage, collect and report digital marketing KPIs; present business updates, including analytics/KPIs, budgets and forecasting.

  • Responsible for email and automation Quality Assurance from design rendering to email functionality and lifecycle program functionality.

  • Deliver ongoing review of best in class marketing automation approaches, present trend reports, benchmark historical and industry best in class results; stay current on emerging technologies.

  • All other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements following this paragraph are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Must have High School diploma or equivalent (GED). Welk will train the ideal candidate.

Language Skills:

Ability to read and interpret documents such as safety rules, operation and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers, guests, vendors or Team Members of the organization. Excellent communication skills required. Must be able to speak, understand, read and write English. Must have excellent English grammar skills, including punctuation, spelling, style, etc.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Ability to make decisions that are in the best interests of the company. Ability to be flexible and easily adapt to change. Ability to establish and maintain effective working relationships with co-workers, field personnel and sub-contractors/vendors.

Physical Demands:

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the Team Member is regularly required to stand; use hands to finger, handle or feel; and talk and hear. The Team Member is frequently required to walk and reach with hands and arms. The Team Member is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The Team Member must regularly lift and/or move up to 25 pounds.

Work Environment:

The work environment characteristics described here are representative of those the Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

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Marketing Automation Manager

Welk Resort Group