Join an energetic marketing team in one of the hottest growing tech industriescybersecurity. VIPRE Security, a brand of the j2 Cloud Services division of j2 Global, is the highest-rated, award-winning internet security solution protecting millions of businesses, solution providers and home users worldwide. Backed by cutting-edge machine learning, one of the world's largest threat intelligence clouds and real-time behavior monitoring, VIPRE delivers unmatched protection against today's most aggressive threats.
Our headquarters is conveniently located in Clearwater, FL, just east of US 19 on State Road 60 across from the Clearwater Mall with free parking for all employees. Join our team and help us fight the cybercriminals and protect against malware by delivering solutions that help keep users, websites, emails and applications safe with modern, innovative security technology.
Marketing Automation Manager
VIPRE is currently seeking an experienced marketing automation manager. This is a critical role to the entire VIPRE organization. As part of our Marketing team, this position will work closely with our demand gen, channel partner, and sales teams to build and execute the online aspects of our marketing campaigns to drive Consumer, SMB customers and Partner acquisition and retention.
We are looking for an individual that combines both creative and analytical skills with a background in marketing automation platforms, Salesforce CRM, and partner portal platforms. Responsibility extends beyond traditional marketing automation roles and supports the entire marketing tech stack offering the opportunity for a broader engagement and growth opportunity. This position works closely with our marketing team to develop, test, deploy, and report necessary tactics to improve and optimize email campaigns and communications, including user engagement and conversion. You should have strong project management skills, a great eye for creative and a passion for marketing.
online aspects of marketing programs, including email marketing, lead
nurturing, landing pages, webinars, and performance tracking.
between CRM and Marketo, leads analysis, naming
conventions/nomenclature, accuracy of reporting, campaign setup and
other operational functions that support digital demand gen efforts.
Manage database, email deliverability and email best practices.
Work closely with Sales Operations to sync lead and campaign
information between marketing automation and our CRM tool.
to continuously improve email and program results.
recommendations for future improvements based results, customer input
and your own creative ideas
performance to optimize those campaigns to achieve traffic and revenue
metrics including CTR, open rates, engagement, conversion and lead
specifically with emails, nurture campaigns, forms, landing pages,
templates, campaigns, and reporting
Salesforce experience a plus
Technical background in marketing automation plus the ability and desire
to expand current technical skillset
and A/B testing, and email best practices
interpret data and provide recommendations for optimizing marketing
Exceptional project management skills and attention to detail
Strong interpersonal skills, demonstrated success in collaborating with
cross-functional teams, while also being able to work autonomously
Ability to troubleshoot and solve problems
Bachelor's degree required
J2 Global Communications, Inc.