Marketing Automation Lead

Miller Heiman Group Provo , UT 84601

Posted 1 week ago

Overview

We believe that when you invest in your people, you enable your workforce to carry out every business practice more successfully. That's because what lies between an organization's lofty goals and the desired outcome is often good old-fashioned human behavior. VitalSmarts has identified an innovative approach for enabling organizations to achieve new levels of performance by focusing on the individual.

With award-winning training products based on more than 30 years of ongoing research, we have helped more than 300 of the Fortune 500 realize significant results using a proven method for driving rapid, sustainable, and measurable change in behaviors. We teach organizations to dialogue safely about any topic, achieve universal accountability, influence behavior change for others, and influence behavior change for yourself.

The Impact You Will Have:

We are seeking a savvy Marketing Automation Lead, to be for be a part of our world class B2B Marketing Team. This position will be responsible for strategy and execution for Marketing Automation at the organization. This position will be responsible for using email marketing and marketing automation programs to drive prospects through targeted campaigns in order to increase response rates, engagement, and drive measurable pipeline.

Responsibilities

A Day in the Life:

  • Work collaboratively with marketing and sales teams to develop marketing templates, lead scoring, nurture, and email marketing campaigns with the ultimate goal to increase response rates, engagement, and to drive measurable pipeline.

  • Ownership of our prospect database and ability to design interactions to deepen our relationship with current database members through a broad range of online and other communications

  • Manage audience segmentation, including number of touches, engagement, unsubscribe and audience size

  • Understand and implement all facets of lead nurturing and marketing automation, including list segmentation, emails, campaign automation, landing pages, and reporting

  • Craft lead nurturing programs and email templates for trigger-based and drip communications that advance prospects through the buying cycle.

  • Coordinate with designers to create compelling HTML emails with strong copy, images, and navigation and perform A/B testing for optimization

  • Work with Web management to ensure that lead generation campaigns are of the up reflected on company website and that all required lead acquisition components/calls to action are fully in place

  • Responsible for reporting out email results, database health and provide insight and suggestions

  • Develop and execute marketing calendars, editorial calendars and/or posting schedules as necessary

  • Understand CRM system works together with Demand Generation and automation tools.

Qualifications

What You'll Need:

  • Proficiency in marketing automation systems, specifically Marketo

  • 3-5 years of in a related marketing demand gen role, preferably B2B

  • 2+ years of experience with demand generation tools, specifically emails, forms, campaigns, lead

  • Comfortable creating HTML emails.

  • High attention to detail and accuracy despite deadline pressure.

  • Proven track record of driving demand through targeted campaigns and nurture programs.

  • Strong analytical, reporting, and problem solving skills.

  • Collaborative, upbeat work ethic where you can take ownership and have fun.

  • Bachelor's degree in marketing or related field.

What You Get:

  • Access to some of the richest professional development programs as a part of the TwentyEighty group of businesses.

  • A variety of benefits depending on your global region. Programs may include health benefits, life insurance, income protection and retirement savings plans with employer contributions to assist with your health & financial security today and in the years ahead.

  • Access to health benefits and wellness programs for employees and families. Depending on your region, you may have access to onsite fitness facilities, a wellness stipend program or company-sponsored wellness events.

  • The ability to work in a flexible work environment.

  • Professional development support as we want YOU to be successful in your career. Our team will work with you to establish the goals you are trying to achieve in your profession.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Associate Creative Director Digital Marketing

Vivint

Posted 2 days ago

VIEW JOBS 3/17/2019 12:00:00 AM 2019-06-15T00:00 If you are an active Vivint employee, please apply through Workday by searching "Find Jobs".Job DescriptionVivint Smart Home is a leading smart home company in North America. Vivint delivers an integrated smart home system with in-home consultation, professional installation and support delivered by its Smart Home Pros, as well as 24-7 customer care and monitoring. Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than 1.4 million customers throughout the U.S. and Canada. Vivint is on the Forbes 2018 list of "America's Best Employers, as well as the Forbes 2019 list of "America's Best Employers for Diversity." The company is the largest tech employer in Utah, a certified Great Place to Work, and one of Fast Company's World's 50 Most Innovative Companies for 2017. For more information, visit www.vivint.com. JOB SUMMARY: We are looking for an inspiring creative leader, with vision and skills to lead creative projects that raise the bar for user experience, build brand equity, and drive business results. The Associate Creative Director – Digital Marketing will significantly impact Vivint's success by acting as the Digital Marketing team's creative leader, with responsibility for establishing and maintaining digital brand standards, representing the digital team on photo/video shoots, and overseeing UI/UX design and copy writing for Vivint.com and a range of digital advertising channels (e.g., Social, Display, Search, Email, etc.). Additionally, this leader will be responsible for building, managing, and mentoring a team of designers and writers. The ACD role reports directly within the Digital Marketing department, and collaborates cross-functionally with Vivint's Sr. Creative Director and other creative team members across the company. JOB RESPONSIBILITIES: * Grow and lead a team of 5-10 designers and copywriters responsible for Vivint.com-- the company's main website dedicated to creating leads for the call center and e-commerce sales channels—and all digital advertising; assess team requirements and hire, train, and develop staff to meet goals and objectives * Act as a senior creative voice in reviewing design and copy across Digital Marketing * Be a mentor; foster a welcoming and productive culture for all creative professionals within Digital Marketing and across Vivint * Build productive and seamless relationships with key stakeholders, including channel owners, website product management, IT/dev, brand marketing, external partners, and others * Collaborate in the development of overarching creative strategies appropriate to each channel; work with CRO team to continually optimize website / landing page performance * Be an advocate for brand standards and user experience; apply a data-driven approach and sound judgment to appropriately balance business, brand, and user needs REQUIRED SKILLS: * Performance orientation; desire to build creative that drives measurable business impact * Creative vision; ability to inspire and mentor UI/UX designers and copywriters * Strong visual skill-set, creative sensibility, and web design experience - able to discuss and sketch out ideas and wireframes quickly * Exceptional portfolio that demonstrates visuals and communications executed to a very high level of impact and refinement * Hands-on experience strategically developing creative solutions and campaigns * Expert knowledge of creative processes and all digital creative software tools * Experience hiring, managing, and developing creative professionals * Positive, inspirational leadership style that brings teams and departments together; energetic, flexible, and approachable work-style * Strong project management skills; ability to effectively manage multiple projects and keep stakeholders informed of progress; track record of success in hitting aggressive timelines; sense of urgency * Ability to apply sound judgment to business, user, and brand needs; orientation to view creative as a system, rather than as individual pieces of execution * Excellent verbal and written communication and persuasion skills; demonstrated success building buy-in for an innovative and bold vision; ability to edit and provide direction on copy as needed * Willingness to roll up the sleeves and do whatever is necessary to meet team goals * Detail-oriented; diligence and skill in proof reading, fine print, legal messaging, double-checking MINIMUM QUALIFICATIONS: * BS/BA in advertising, design, or relevant field required; MS/MA valued * 7+ years experience in creative execution and management * Prior B2C experience is strongly preferred WORKING CONDITIONS: * This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. SAFETY: Vivint enforces a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment. Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public. Employee must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues. #NIS1 Vivint Provo UT

Marketing Automation Lead

Miller Heiman Group