We believe that when you invest in your people, you enable your workforce to carry out every business practice more successfully. That's because what lies between an organization's lofty goals and the desired outcome is often good old-fashioned human behavior. VitalSmarts has identified an innovative approach for enabling organizations to achieve new levels of performance by focusing on the individual.
With award-winning training products based on more than 30 years of ongoing research, we have helped more than 300 of the Fortune 500 realize significant results using a proven method for driving rapid, sustainable, and measurable change in behaviors. We teach organizations to dialogue safely about any topic, achieve universal accountability, influence behavior change for others, and influence behavior change for yourself.
The Impact You Will Have:
We are seeking a savvy Marketing Automation Lead, to be for be a part of our world class B2B Marketing Team. This position will be responsible for strategy and execution for Marketing Automation at the organization. This position will be responsible for using email marketing and marketing automation programs to drive prospects through targeted campaigns in order to increase response rates, engagement, and drive measurable pipeline.
A Day in the Life:
Work collaboratively with marketing and sales teams to develop marketing templates, lead scoring, nurture, and email marketing campaigns with the ultimate goal to increase response rates, engagement, and to drive measurable pipeline.
Ownership of our prospect database and ability to design interactions to deepen our relationship with current database members through a broad range of online and other communications
Manage audience segmentation, including number of touches, engagement, unsubscribe and audience size
Understand and implement all facets of lead nurturing and marketing automation, including list segmentation, emails, campaign automation, landing pages, and reporting
Craft lead nurturing programs and email templates for trigger-based and drip communications that advance prospects through the buying cycle.
Coordinate with designers to create compelling HTML emails with strong copy, images, and navigation and perform A/B testing for optimization
Work with Web management to ensure that lead generation campaigns are of the up reflected on company website and that all required lead acquisition components/calls to action are fully in place
Responsible for reporting out email results, database health and provide insight and suggestions
Develop and execute marketing calendars, editorial calendars and/or posting schedules as necessary
Understand CRM system works together with Demand Generation and automation tools.
What You'll Need:
Proficiency in marketing automation systems, specifically Marketo
3-5 years of in a related marketing demand gen role, preferably B2B
2+ years of experience with demand generation tools, specifically emails, forms, campaigns, lead
Comfortable creating HTML emails.
High attention to detail and accuracy despite deadline pressure.
Proven track record of driving demand through targeted campaigns and nurture programs.
Strong analytical, reporting, and problem solving skills.
Collaborative, upbeat work ethic where you can take ownership and have fun.
Bachelor's degree in marketing or related field.
What You Get:
Access to some of the richest professional development programs as a part of the TwentyEighty group of businesses.
A variety of benefits depending on your global region. Programs may include health benefits, life insurance, income protection and retirement savings plans with employer contributions to assist with your health & financial security today and in the years ahead.
Access to health benefits and wellness programs for employees and families. Depending on your region, you may have access to onsite fitness facilities, a wellness stipend program or company-sponsored wellness events.
The ability to work in a flexible work environment.
Professional development support as we want YOU to be successful in your career. Our team will work with you to establish the goals you are trying to achieve in your profession.
Miller Heiman Group