Marketing Automation Coordinator (Retention)

If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

Position Overview: The Marketing Automation Coordinator (Retention) will focus on creating an engaging & personalized digital experience for key areas of our fanbase, with an emphasis on our A-List and A-List Premium Season Ticket Members. This role has a heavy focus on service-based messaging via email automation, but will also assist in the coordination of campaigns on paid digital media channels. The ideal candidate will have a heart for service and be comfortable working in a fast-paced environment and collaborating with many different teams. This role reports to the Marketing & Automation Manager, and will work alongside the entire marketing team.

Key departments that this role will support include:

• Membership Services & Experience

• Premium Sales & Services

• Group & Hospitality Sales & Services

• Corporate Partnerships

• Atlanta Braves Foundation / Community Affairs

• Growing the Game (Youth Baseball)

• Other stakeholders as needed.

Marketing Department Overview: The Marketing Department acts as an internal agency, working collaboratively with all departments to help them achieve their goals through various marketing initiatives and campaigns. In addition, the Marketing Department develops engaging content and promotional opportunities for fans to drive a deeper level of fandom and loyalty to our team.

Major responsibilities:

• Support email operations by building templates, editing and creating email copy, identifying targeted segments, and deploying emails

• Customer Journeys: Vet and build customer email journeys to support various departments in their events, renewal opportunities, new member onboarding, website form submissions, etc.

• Assist in management of the company-wide email calendar in Salesforce

• Coordinate paid digital media campaigns on platforms including, but not limited to: Facebook/Instagram, digital display, and digital video (YouTube/OTT).

• Work in partnership with Information Technology team to manage Salesforce CRM, organize & analyze data, and troubleshoot problems as they arise

• Report on previous campaign results to department stakeholders as needed

• Generate surveys to collect Member information, gather actionable feedback on events, and project renewal opportunities.

• Assist with Atlanta Braves Kids Club program and initiatives including communication and monthly Kids Club Sundays activations

• Actively participate in weekly marketing meetings and brainstorming sessions related to proposed marketing projects

• Willingness to work nights and weekends during the baseball season as needed

Qualifications:

• College degree with an emphasis on Business, Marketing, Advertising, and/or Sports Management

• 1-3 years relevant experience in email marketing, paid digital media, and/or CRM

• Comfortable working with data to drive decisions in a fast-paced & cross-functional environment.

• Intermediate to advanced knowledge of Salesforce CRM, or a similar CRM

• Demonstrated ability to multi-task, think creatively, analyze data, and problem solve

• Must complete a successful background check

Preferred qualifications:

• Must be detail-oriented with excellent verbal and written communication skills.

• Must be a team-first player who works well with others.

• Experience with Qualtrics survey creation, including the use of workflows, quotas, and display logic, a plus

• Working knowledge of the Microsoft Office Suite, with an emphasis on Word, Excel, and PowerPoint

• Must possess natural curiosity and ambition to aid in moving the business forward

• Must have a passion for service

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com