Marketing Automation Coodinator

Bisk Education Inc Tampa , FL 33602

Posted 4 months ago

Marketing Automation Coordinator

Position Overview

The Marketing Automation Coordinator helps coordinate the day-to-day operations and intake of the marketing-automation platform. This role includes, but is not limited to, assisting with marketing automation, email development, A/B testing and campaign optimization to help Bisk realize its goals and objectives. The perfect candidate pays great attention to detail, is a self-starter and is both creative and strategic.

The Marketing Automation Coordinator will work directly with the Marketing Automation Specialists and Manager of Marketing Automation to create and implement strategic, compelling digital marketing campaigns that will contribute to marketing program ROI.

Responsibilities:

  • Coordinate and manage intake requests for the Marketing Automation team

  • Assist with list segmentation, email creative copy and campaign testing

  • Ensure list segmentation is accurate, complete and timely for each campaign

  • Help develop and refine marketing assets with input from key stakeholders

  • Collaborate with Client Engagement, Enrollment Services and Marketing Teams to effectively plan, build, and execute campaigns

  • Execute A/B tests to report on trends and overall email performance

  • Work closely with Quality Assurance (QA) Team to ensure email design/layout, links and merge fields are rendered accurately across email clients and web browsers

  • Maintain an in-depth knowledge and understanding of Marketo and Salesforce.com, data integration and campaign and email best practices

  • Responsible for information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Bisk information assets in accordance with the company's information security program.

Knowledge & Skills Required

  • Bachelor's Degree in Business, Marketing, Communications or Advertising

  • Minimum 2+ years of marketing experience

  • Experience with email marketing and/or marketing automation tools

  • CRM integration and campaign management experience in a B2B or B2C Technology environment, Salesforce.com preferred

  • Experience working in an agile environment

  • Strong interest in the marketing and digital content industries

  • Desire to continually learn and improve

  • Highly organized, detail oriented and efficient time management skills

  • Excellent written and verbal communication skills

Our Values

Be Bold. We take action and focus on impact. We speak opening with candor and respect. We focus on results over process. We make smart decisions and execute effectively.

Be Humble. We're difficult to offend and quick to forgive. We work as a team. If the floor is dirty, we pick up a broom. We're quick to admit mistakes and are egoless when searching for the best solutions.

Be Remarkable. We are self-motivated, self-disciplined and self-aware. Going the extra mile isn't a rarity, it's standard practice. We create incredible products and deliver memorable experiences.

About Bisk Education, Inc.

Bisk partners with leading institutions to deliver online degree and certificate programs and to learners around the world. We provide the expertise, resources and technology to help institutions grow and students thrive. Through our online program management services, we have supported more than one million enrollments and universities such as Villanova University, University of Notre Dame and Michigan State University. Our mission is to amplify potential through transformational learning experiences. To learn more, visit bisk.com.

Equal Opportunity Employer: Disability/Veteran


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Marketing Automation Coodinator

Bisk Education Inc