Digital Marketing Tech Lead
The Digital Marketing Tech Lead is responsible for managing our digital marketing operations including managing the data structure, workflows, integrations between applications, governance and quality control processes for all current and upcoming projects. She/he will work closely with global business stakeholders and technology teams to analyze business needs and gather business and technical requirements, including reviewing existing technical landscape and/or external vendors to fill gaps. This person will also help implement, and optimize governance and operational processes to enable continuous improvement and enabling additional capacity for increased business growth.
Collaborate with stakeholders and development teams to analyze business needs, gather requirements and process flows, including documentation of all features with acceptance criteria.
Translate business requirements into a technology solution and then implement that solution in an accurate, efficient and reliable manner.
Work with internal and external technical, data and architecture teams to design the technical architecture for the ecosystem of marketing tools Salesforce Marketing Cloud, Google Analytics 360, Google Tag Manager, etc. in order to enable the implementation of integrated multichannel marketing programs and new consumer experience & media use cases.
Work with the Chubb data architects to integrate data from different sources into the Sales Force Marketing Cloud to enable more efficient operations.
Support data governance by ensuring adherence and implementation to data governance standards like tagging for data tracking and capture for all campaigns.
Manage continuous improvement efforts for Digital Marketing requests to define and prioritize with global business marketing units that flow into the development queue.
Evaluate marketing tech stack solutions that fill capabilities gas and identify the cost, benefit and impact of each option.
Manage the overall and day-to-day business and technical components of business stakeholder projects to ensure quality work, solutions and delivered on time and on budget.
Conduct user training sessions for all marketing technology platforms including Sales Force Marketing Cloud, Google Analytics, etc.
Produce, maintain and distribute comprehensive, clear, and accurate user documentation for all processes and operational considerations in the global digital marketing tech stack.
Develop monthly reports and dashboards on key KPIs and work with global analytics team to enable data transfer from GA 360, and digital marketing tools into comprehensives BI dashboards and reports.
BS/MS degree in computer science, marketing or a related field.
Minimum of 5 years of marketing automation and data management experience with a strong Salesforce Marketing Cloud (Exact Target), or Eloqua background required.
Solid knowledge of website analytics & tagging tools (e.g., Google Analytics, Google tag Manager).
Advanced SQL, Excel, and MS Access skills with ability to jump into any data platform with minimal oversight.
Familiarity with Microsoft technology stack including: SQL Server, Office 365, Sharepoint, PowerApps, Azure Data Factory and the Azure Data Lake.
Significant experience in leveraging web analytics, advertising and CRM data in the Cloud for activation or measurement purposes.
Strong project management skills in the field of data architecture.
Ability to work in a fast-paced environment with demonstrated ability to coordinate multiple competing tasks and demands.
Great communication skills and at ease with both marketing and IT teams.
Experience managing both internal and external partner relationships with strong influence management skills
Highly organized and detail oriented with strong analytical skills and data-driven thinking.
Ability to execute effectively in a matrix environment.