Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkoshbgosh.com, and www.cartersoshkosh.ca. The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.
Parenting can be tough, but at Skip Hop, we believe it can be easier when you have highly functional products on hand. Our team brings modern design to life, creating innovative essentials for moms, dads and infants all over the world. The brand is a favorite of parents worldwide, sought after for its best-in-class products that feature iconic designs with an emphasis on function, high quality and authenticity. We're big enough to be a major player and trend-setter in the marketplace, but small enough for everyone to have serious impact on our business.
A marketing driven position charged with the responsibility of assisting in the development and execution of the organizations trade marketing efforts with a large focus on growing the Amazon business. This position will assist and work under the direction of the Trade Marketing Manager.
Candidate will have 1+ years of Experience working with Amazon marketing, including supporting AMS campaigns, building brand stores, creating A+ content and providing analysis on the campaigns (60%)
Contribute to collateral content used on site in alongside of the creative, sales and copywriting teams
Develop, implement assist and participate the development and execution of marketing initiatives at key retailers under the direction of the Trade Marketing Manager. Duties will include assisting with fixture development, working with team to create in-store displays and assist in management of digital campaigns (40%)
Assist in communicating with internal & external resources and agencies to support the development of concepts and execution on an on-going basis, from the Amazon Digital agency to, Retail and Events.
Track & properly document all metrics of marketing initiatives (e.g. POS Data, NPD, campaign results, conversion rates, traffic etc.) to gather business assist in driving business
Maintain and update records of marketing metrics and results of past campaigns
Strong interpersonal skills, building internal cross-functional and external vendor relationships.
Complete other projects as assigned.
Experience and Skills
Effective communication skills, written and verbal, required
High energy, team player that can work effectively with cross-functional teams
Ability to troubleshoot and problem solve independently
Strong analytical abilities
Ability to work efficiently and accurately while working toward multiple deadlines
Strong proficiency in Word, Excel, and PowerPoint
Bachelors degree from 4-year accredited college or university
1-2 years of experience in Marketing, direct Amazon experience
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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