Rockland Trust is seeking a highly motivated individual to fill the position of B2B Marketing Programs Associate. This position will report to Vice President of B2B Marketing, and in this role the individual will have responsibility for managing several initiatives from webinars and chamber relationships to Salesforce campaigns and marketing material creation. This position requires strong management skills, attention to detail, and the ability to work with multiple moving parts in order to meet numerous, ongoing deadlines.
To succeed in this position, this individual will need to be highly motivated, a strategic thinker, innovative, organized and comfortable working with PowerPoint as well as Marketing Automation and CMS tools. This position requires the ability to work independently, have strong interpersonal and communication skills, and be able to manage projects from start to finish while staying on task and on budget.
Work with the B2B department to identify and support customer growth and retention. This includes:
Support with web and B2B digital strategy to facilitate best practices and optimize the customer journeys
Support and manage regional sponsored Chamber and B2B bank events and identify areas for growth and increased awareness
Support and execute the B2B webinar strategy
Update and manage customer collateral and identify ways to best present specific offerings and products
Support the creation of nurture and lead generation campaigns and ensure effective messaging and tracking
Manage marketing leads and opportunities within Salesforce and identify the effectiveness of campaigns
Required Skills and Experience:
3-5 years proven experience in marketing activities
Team and customer oriented, with strong written, PowerPoint and interpersonal skills
Organization, with excellent project management skills and flawless follow-through
Knowledge of Salesforce and marketing automation platforms
Our goal is to offer our colleagues the most generous benefits package possible. We strive to provide colleagues with a comprehensive benefits package and an environment that supports a healthy work-life balance. Benefits include: Competitive compensation with performance incentive awards, Health Insurance, Dental Insurance, a 401K and DC Plan for your retirement, LTD & Life Insurance, Day Care Reimbursement, Tuition Assistance for graduate and undergraduate programs, an award winning Wellness program and much more!
At Rockland Trust you'll find a respectful and inclusive environment where everyone is given the chance to succeed. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.