Marketing Associate

The Marketing Associate will assist and collaborate with the downstream marketing group and the sales team. This will include administrative functions, project management, event support, management of several marketing platforms, and various other duties as listed below. This position reports to the Senior Manager, Marketing and is a hybrid role (3 days in office/2 days remote).

RESPONSIBILITIES:

• Downstream Marketing Coordination

• Coordinate the internal document and promotional material review process + submit documents to the quality management system (QCBD) and manage the approval process as assigned

• Contribute to the content creation and design of marketing collateral, including digital assets, event invitations, PowerPoint decks, etc.

• Manage marketing content portal ensuring proper inventory levels

• Digital Marketing / Marketing Platforms

• Assist in the execution of digital marketing initiatives, content marketing, and email marketing campaigns.

• Coordinate and manage webinar logistics, from planning to execution, ensuring content alignment with marketing objectives.

• Assist/Manage marketing platforms and reporting analytics for:

• Content Management System

• Customer Relationship Management System

• Continuously update and leverage CRM features for enhancing marketing strategies.

• Website

• Oversee website maintenance, ensuring content is current and accurately reflects Nalu's offerings and news.

• Regularly update the site with new press releases, event announcements and company news to keep stakeholders informed.

• Collaborate with Nalu Subject Matter Experts to create and publish new content pages that highlight Nalu's innovations and insights in the field.

• Track and report on the performance of digital marketing initiatives against defined KPIs to measure effectiveness and ROI.

• Perform other tasks as assigned

• Assist with occasional marketing event planning needs including shipping of promotion materials, managing attendee agendas, supporting tradeshow booth, and providing onsite event support.

• Support physician training meetings and labs as assigned

• Assist in setting up and supporting sales training meetings

• Assist in updating IFU's as assigned

REQUIREMENTS:

• Bachelor's degree in marketing or related field preferred

• Minimum of 1 year of experience in marketing or related field

• Familiarity with Microsoft Office Suite

• Strong written & communication skills

• Familiarity with Adobe Creative Suite & Adobe Illustrator to support basic graphic design needs

• Familiarity with online marketing tools and platforms such as Survey Monkey, Hubspot or their equivalents

• Experience with successfully handling multiple projects with varied timelines

• Knowledge of the healthcare or medical device industry is a plus