Marketing Associate

Circle Furniture Acton , MA 01720

Posted 2 weeks ago

Circle Furniture is a thriving family-owned chain of upscale home furnishing stores in Greater Boston, Portsmouth, NH, and soon-to-be Hyannis, MA. We are dedicated to providing modern, organic, high-quality, sustainable home furnishings for discriminating furniture buyers.   We seek an organized, skilled, and versatile marketing associate with a digital-first mindset to join our growing team. As a marketing associate, you will be important in shaping our brand and driving our marketing initiatives to new heights.

Reporting to the Director of Marketing, you will collaborate on and execute the go-to-market plans. You will work with a blended team of in-house professionals and external partners.

This is a hybrid position. We work in the office one or two days per week. You will visit stores in the Greater Boston, Portsmouth, NH, and soon-to-be Hyannis locations at least quarterly. You can work from home on other days.

Responsibilities:

Digital First Marketing Strategy and Execution. You will be responsible for helping the team launch and maintain our new website built on Shopify, managing our CRM (Hubspot) interactivity, data and analytics, marketing automation via MailChimp, and organic social analytics.

Marketing Plan Creation and Execution. Collaborating with the Marketing Director and team, you will help create and execute the omnichannel marketing plan designed to maximize brand exposure and drive customer engagement.

Collaboration and Relationship Building. You will collaborate with our internal marketing team, organization teams, and external partners to align business objectives with actionable marketing programs with measurable results.

KPI Monitoring. Establish key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Regularly track, analyze, and report on marketing initiatives. Provide actionable insights and recommendations for improvement.

Consumer Engagement: Utilize your past expertise in consumer marketing to gain a deeper understanding of our target audience and their preferences. Leverage consumer insights to help develop compelling marketing messages and partnerships that resonate and drive action with prospective customers

Requirements

·      2-3 years experience as a digital-first marketer focusing on consumer (preferably retail) marketing.

·      Strong analytical mindset and ability to drive actionable insights from data.

·      Ability to work effectively as part of a team and collaborate with cross-functional stakeholders.

·      Highly organized with excellent project management skills and the ability to prioritize tasks and manage multiple projects simultaneously.

·      Familiarity with various digital marketing channels, including social media, content marketing SEO/SEM, and email marketing.

·      Proficiency in using analytics tools and platforms to monitor and measure marketing performance.

·      Experience with Hubspot, Shopify, and Google Analytics.

·      Passion for the home furnishing industry and an appreciation for the balance of form and function in furniture design.

If you are a motivated and results-oriented marketer who thrives in a fast-paced environment and you love the art of engaging customers, we would love to hear from you.

Join our team at Circle Furniture and play a key role in driving our brand forward through innovative digital marketing strategies, engaging customer events and partnerships with exceptional execution.

Benefits

Circle Furniture offers a generous employee benefits program including:

401(k) and or Roth plans 

Health, vision, and dental insurance 

HSA 

FSA 

Unlimited paid time off

Life Insurance 

Employee discount

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