Marketing Associate (11061)

Sinclair Broadcast Group, Inc. Harrisburg , PA 17101

Posted 3 months ago

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

CBS21/WHP-TV is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's sales and solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be someone who is extremely well-organized and has the ability to multitask. We are looking for someone who has a passion for supporting others and contributing to a team's success.

Responsibilities include:

  • Work efficiently with the team of Marketing Consultants (MC) and management to support new and existing business in achievement of substantial client and station growth

  • Provide world-class administrative support to the Marketing Consultants and management

  • Provide customer service to existing and new clients

  • Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process

  • Drive research efforts to support MCs in selling integrated solutions to new and existing clients

  • Develop client-specific advertising solutions and associated sales collateral based on a client's needs and market opportunity

  • Process customer account orders and billing information with diligent attention to detail

  • Develop plans to accurately represent client's delivery requirements

  • Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking

  • Manage databases to proactively run reports related to critical sales outcomes and present findings to sales and management teams

  • Provide database maintenance and ensure a clean CRM

  • The ability to pull data quickly

  • Determine areas where the team can increase efficiency in marketing programs and sales strategy

  • Conduct high quality business and industry analyses and report out to internal teams and external clients

  • Drive business goals by notifying sales team of upsell and account expansion opportunities

Key Attributes and Qualifications:

  • Passion and enthusiasm for playing a supporting role and contributing to team success

  • Ability to communicate effectively with peers, supervisors, and colleagues

  • Effectively negotiate and influence with or without authority

  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients

  • Strong evidence of listening skills, verbal communication, and professional writing style

  • Engaged as a continuous learner

  • Strive to be a high performer in role

  • The ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines, while maintaining accuracy

  • Technologically savvy with ability to use multiple internet and software platforms to perform duties

  • Understanding of digital reporting and analytic metrics

  • Marketing or advertising experience a plus

  • The ability to utilize OSi, Wide Orbit, Wide Orbit Sales, Matrix, and MediaLine

  • Proficient with Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group is proud to be an Equal Opportunity Employer and a Drug Free Workplace.

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Marketing Associate (11061)

Sinclair Broadcast Group, Inc.