Marketing Assoc Manager - Juice+ Media Planning

Pepsico Chicago , IL 60602

Posted 3 weeks ago

Auto req ID: 194978BR

Job Description

PepsiCo's Juice+ business unit is looking for a passionate, dynamic marketer who has a strong interest in leveraging a variety of media channels (new and traditional) to enhance and expand the brand's relationship with consumers. This Marketer will be a key part of the Juice+ media team acting as a strategic thinker, collaborator, executer and project manager. While there is room to grow in media expertise through PepsiCo's global Media Center of Excellence, this role could also be a rotational marketing position within Juice+ where a next rotation may be to base marketing, marketing strategy/communications, innovation or other roles pending experience, fit and business needs.

The primary focus of this Media Planning role is to own the planning, execution, measurement and optimization of paid media programs for the Juice+ organization. Beyond having experience planning traditional linear TV media, the ideal candidate will have significant experience in the fields of digital content, media, and marketing /ad technology. This role is a part of the Media Planning Team, which is focused on delivering Media Mix Return on Investment while achieving Juice+ product growth goals and exploring new media technologies and partners. As part of this team, the role is responsible for managing the Juice+ portfolio's marketing technology, data and audience strategy and digital advertising efforts.

You will work closely with both internal cross-functional partners including Insights, Marketing Strategy & Creative and PR marketers as well as external agency partners including creative and media agencies to bring breakthrough campaigns to life that grow the business. From writing strategic and creative briefs to managing integrated campaign production to building media plans, you will manage our campaign development process from start to finish.

Major Responsibilities:

  • Provide strategic, creative and technical leadership for all paid media programs

  • Lead audience selection, partner selection and media scheduling for digital media program execution while providing input to drive content creation

  • Take media analytic output and turn into thoughtful media mix plans that achieve business goals

  • Project manage the advertising agency including developing media briefs, managing communications, reviewing and providing input to media plans

  • Own and manage marketing technology infrastructure including CRM, DMP, and ad serving software systems

  • Manage 1st, 2nd, and 3rd party data sources in order to develop, activate and measure audience segments of Juice+ shoppers and consumers

  • Work with agency, enterprise, and consulting partners to deliver media plans

  • Partner with other groups in promotions, shopper marketing, and public relations to develop best in class integrated marketing solutions

Qualifications/Requirements

  • Bachelor's degree required, MBA preferred

  • 5-7 years of marketing experience in relevant fields (brand, agency, marketing tech)

  • Proven experience leading and collaborating within cross-discipline teams and agency partners

  • Capable of building compelling business cases in PPT or Keynote (preferred)

  • Ability to flex between analytical and creative thinking

  • Experience with marketing tech platforms across the advertising value chain

  • Strong working knowledge of the social media and other digital platforms

  • Expertise in media planning from targeting to scheduling and measurement

  • Highly analytical, motivated, decisive leader with excellent managerial skills

  • Strategic mind with an ability to think broadly, refine questions, and influence multiple decision makers

  • Open to exploring a future career path within PepsiCo's broader marketing org

Relocation Eligible: Not Applicable

Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing & Social Media Manager Intern Wesolv

1871 Member Companies

Posted 1 week ago

VIEW JOBS 11/4/2019 12:00:00 AM 2020-02-02T00:00 <p>About WeSolv</p><p>Have you ever wanted a role that required experience, but knew you could excel in the job if only someone would give you a chance? WeSolv is an innovative platform leveraging experiential learning and performance data from Case Challenges (mini-projects) to revolutionize recruiting and improve diversity. The WeSolv platform connects talented candidates to each other and to companies to solve real business challenges, gain experience, and remove bias in hiring. Our technology leverages predictive analytics, performance data, and machine learning algorithms to help identify the best candidates by actual performance data and provides meaningful access to top companies. </p> <p>In recent months WeSolv has skyrocketed our user network to 30,000+ candidates from over 180 top MBA programs and executed exciting Case Challenge projects from companies such as Salesforce, Morningstar, and Discover Financial. Our team is passionate about revolutionizing the way students and companies connect and having fun while doing it.</p> <p>Marketing and Social Media Role</p><p>We are looking for a talented Marketing and Social Media intern to partner in growing and engaging our audience of diverse MBA candidates and top companies with our collaborative team. The selected intern will have an opportunity to impact the voice and messaging of WeSolv to reach our millennial audience and improve our current digital presence. The ideal candidate will have previous experience with social media platforms (IG,FB, LinkedIn, &amp; Twitter), automation and analytics tools, and be familiar with urban pop culture content. Candidate must be a natural self-starter and problem solver looking to apply previous, as well as learn, new skills to generate tangible impact.</p> <p>Responsibilities include:</p><ul> <li>Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!) </li> <li>Increasing candidate and company partner engagement</li> <li>Managing integrated marketing campaigns across email, website, &amp; social channels</li> <li>Selection and management of interns and freelancers </li> <li>Development of persuasive business development strategies, including channels and communication activities </li> </ul> <p><br></p> <p><br></p><p><strong>Requirements</strong></p><ul> <li>Bachelor's Degree or currently enrolled in undergraduate or graduate program preferred</li> <li>Professional digital marketing and social media experience preferred\</li> <li>Tech savvy and great at figuring out new things (“entrepreneurial figure ish out mindset”)</li> <li>Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred</li> <li>Excellent writing and grammar skills</li> <li>Collaborative and personable </li> <li>Passionate about diversity and helping companies move to performance-based hiring</li> <li>Availability to work in Chicago Office</li> </ul><p><strong>Benefits</strong></p><ul> <li>Career game changer – A truly unique experience to work for a fast growing startup in a role with unlimited potential for growth </li> <li>Potential advancement for the right candidate</li> <li>Opportunity to build a company that will change lives for the better</li> </ul> 1871 Member Companies Chicago IL

Marketing Assoc Manager - Juice+ Media Planning

Pepsico