Marketing Assistant

Cape May Brewing Co. Cape May , NJ 08204

Posted 2 months ago

Cape May Brewing Company is currently seeking a qualified individual to become part of our marketing team.
The Cape May Brewing Company Marketing Assistant is a paid, full-time position where the candidate will have ownership of specific duties and contribute valuable and meaningful work to the company.
A love and passion for beer and people are required.
You will work closely with the Marketing Director on day-to-day communications strategies and initiatives including, but not limited to: Social Media/Digital MarketingAssist in driving the maintenance and management of all digital efforts including real-time monitoring and engagement, consumer and cultural trend-spotting, and development and execution of social content planning.Communicate closely among marketing team, and collaborate and contribute to integrated marketing campaign brainstorms

Assist Social Media Coordinator in creating meaningful content to increase fan engagement

Analyze social media statistics to help determine the success of a campaign or post

Support tasting room/sales/marketing graphic design requests as needed.Event MarketingAssists in-house Events Coordinator with database entry, scheduling, assembling and vetting donations, and day-of-event tasting room needs.
Research and evaluate beer-oriented events both regionally and nationally.Public RelationsAssist in researching and drafting various press materials, pitches, newsletter stories, blog posts, etc.Monitor, track, and manage media coverage.Assist in writing and maintaining CMBC website content as assigned.Support Public Relations in responding to media and sponsorship inquiries and managing film shoots as assigned.Attend and actively participate in department and staff meetings, industry meetings and company events and festivals.Responsible for some photo documentation and cataloging of day-to-day brewery updates, events, festivals, etc.Product MarketingParticipate in taking a new product or idea from conception to launch

Act as a liaison between sales and marketing assisting in planning, executing, documenting and tracking various promotions Research target markets and demographics and then craft custom marketing campaigns for both new and current products

Think outside the box to release and market our products in a fresh, attention-getting way

Perform other duties as workload necessitates.

Possess a familiarity with maintaining, managing and optimizing websites and databases.Knowledge of Google Analytics, MailChimp, and WordPress is encouraged, but not required.Creative writing and excellent written and customer communication skills are preferred.Photoshop skills are encouraged.
Must have basic photo/video editing capabilities.Must be skilled in management of social media platforms.
HTML knowledge is a plus.Strong analytical skills a plus.

Must be at least 21 years of age.Must be eligible to work in the United States.Must obtain or be working towards a degree with focus in marketing, business, communications, advertising, public relations, or similar focus.
We are looking for applicants who are outgoing, enthusiastic, dependable, and willing to think creatively and work diligently.
This position requires a results-driven focus and tenacious work ethic, with the drive, resolve, and urgency to do whatever it takes to accomplish specific goals.
TO APPLY: Please send resume, cover letter, and application.
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Marketing Assistant

Cape May Brewing Co.