Marketing And Social Media Manager

Overview

Parker House Hotel

As you pass through the sculpted bronze doors of this luxury Boston hotel, you will be enveloped by the timeless beauty that has made the Omni Parker House a landmark since 1855. Experience the perfect blend of modern amenities and historic charm at America's oldest continuously-operating hotel.Located on the Freedom Trail, guests enjoy grand views of historic downtown Boston, distinguished décor and thoughtful amenities that are evident in every striking detail in each of the 551 luxurious guest rooms. Walk to Beacon Hill, Faneuil Hall Marketplace, Quincy Market, the Financial District, shopping and more. Just 2.5 miles (10-15 minutes) from Logan International Airport. Come join us and our family and create your own history as an employee of this historic property.

Job Description

This person will collaborate with and assist the General Manager, Omni Corporate PR, Hotel Executive Committee, and Director of Sales and Marketing teams regarding brand initiatives. Through event creation, unique meetings, social exposure, and relationship management. A passion for building long lasting relationships, all things digital, strong writing skills, a collaborative spirit, and attention to detail will drive success in this position.

Responsibilities

• Collaborate with marketing, operations, finance, revenue and sales to shape promotional calendars (factoring in demand patterns, pace, forecasts and outlets) incorporating holidays/seasonality, limited time offers, packages and promotions. Partner proactively and reactively with operations/revenue/sales/revenue leaders to review business results and identify marketing/revenue opportunities and guide marketing teams on areas they can find areas to strengthen performance.

• Drive local creative community awareness and build customer fan base who support and partner on events and programming.

• A participant in marketing partnerships creating a unique environment for vendors to showcase products and promotions.

• Assist with the creation of brand appropriate and channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast which generates word of mouth and positive PR traction.

• Pro-active business development to drive incremental revenue into unique spaces including Parker's Bar, Last Hurrah, and Parker's Restaurant

• Design and Implement social media strategy to align with business goals

• Generate, Edit, Publish, and Share Engaging content daily on social media channels

• Development and execution of promotions and packages that represent a unique lifestyle of luxury.

• Create content such as blog posts, tweets, Instagram etc. and post on all appropriate social channels with the goal of increasing social traffic to omnihotels.com.

• Works with the sales team to drive revenue during need times through creative offerings and events.

• Create and maintain content editorial calendar and work with appropriate third parties to pull through the execution.

• Coordinate ad placement and complete information for print and digital publications.

• Maintain effective relationships with local media representatives, photographers, and writers.

• Assist with the development and implementation of Lobby Activations.

• Monitor and engage on various social media platforms, replying to comments, messages, inquiries, compliments, and complaints in brand voice.

• Act as liaison in ordering all marketing and sales related printing projects, such as brochure materials, posters, ads, direct mail, invitations, promotional items, etc.

• Collaborate with multi department contacts to gather and develop content.

• Develop presentations, e-proposals, etc. as needed for the sales managers.

• Update Merge Documents in FDC/Delphi for Sales Team with New Content regularly.

• Maintain online sales collateral and update content as needed.

• Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility.

• Proof and edit all collateral before processing to print.

• Ensure hotel activity and associate accomplishments are relayed to the corporate offices and mentioned in companywide publications.

• Assist with communication management and message counseling in a crisis situation and act as a liaison for corporate executive team.

• Ensure that listings in all directories and magazines are accurate and current.

• Maintain current information on websites for hotel with e-commerce.

• Evaluate advertising opportunities when appropriate.

• Coordinate hotel reservations in conjunction with trade agreements and maintain record of complimentary stays.

• Promptly respond to all media requests, provide accurate information, offer imagery and quotes when appropriate.

• Act as point of contact for photography shoots. Coordinate shot schedule, block space and notify necessary departments.

• Complete VIP welcome cards and amenity requests for all media and marketing related guests.

• Conduct Site Visits with prospective partners

• Maintain organized, neat and properly coded filing systems for all marketing, sales, and PR related files. Files must be current and chronological.

• Generate purchase orders for all Sales and Marketing related items. DOSM approval required before order is placed.

• Enters group information (sites, resumes) in FDC and distributes it to all relevant departments.

• Assists unassigned managers as needed.

• Enters work orders in Synergy as directed by managers.

• Takes detailed phone and web leads, qualifies on the phone and distributes to the manager assigned to that market(s).

• Assists unassigned managers as needed.

• Assists in conducting department OST meetings.

• Participates in schedule rotation for late coverage on days the office closes early.

• Create purchase orders in Birch street and submit for approval to necessary departments

• Manage Loyalty Ambassador and assist as needed all L.A. responsibilities.

Qualifications

• Bachelor degree in Business and Marketing preferred

• Two plus years in hospitality sales preferred

• Excellent written and verbal communication skills

• Excellent knowledge of all sources of social media platforms

• Ability to work a variety of schedules for business purposes